How to Use Fraud Blocker with Google Ads & WhatConverts

Alex Thompson

Aug 28, 2024

Illustration highlighting fraud prevention, Google Ads, and lead details, with a focus on high-quality leads.

Table of Contents
Fraud Blocker Can Help You Convert Better by Blocking Invalid Clicks in Google Ads
Setting Up Fraud Blocker in Google Ads & WhatConverts
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Fraud Blocker is software that helps improve advertising performance by blocking invalid and invalid clicks in Google Ads from bots and other malicious sources.

Setting up Fraud Blocker on your website and in Google Ads is a snap.

Fraud Blocker Can Help You Convert Better by Blocking Invalid Clicks in Google Ads

When advertising on Google, some of your clicks are considered “invalid.” These are clicks on your ads from bots or illegitimate users that have no real interest in your product or service. By avoiding these clicks you can improve your conversion rates and overall ad performance.

Here's a breakdown of what constitutes invalid clicks:

Fake Leads: Fake leads are false lead submissions on your website. These leads are often submitted with information, email addresses or phone numbers that don’t work or are obviously fake. Read more about how to stop fake leads.
Automated Bots: Programs designed to simulate human interaction but are actually clicking ads without any real user interest.
Click Farms: Groups of people that are paid to click on ads repeatedly.
Competitors: Competitors can click on your ads with the sole intent to drain your advertising budget. It can also include former employees or upset customers.
Accidental Clicks: These occur when users unintentionally click on your ad. For instance, if an ad is placed in a position where users might click it while trying to navigate or close a window or while scrolling through social media.
Double Clicks: When the same user clicks on an ad multiple times within a short period, such as double clicking to open a folder.

Fraud Blocker works by providing software that analyzes, detects and prevents your ads from appearing on websites and sources that are believed to be invalid or fraudulent.

They do this by monitoring the IP addresses and device fingerprints of your web visitors and looking for irregular behavior. Once a bad user is detected, the software sends their IP address to your Google Ads account in real-time to prevent your ad from serving to those users.

Setting Up Fraud Blocker in Google Ads & WhatConverts

Adding Fraud Blocker to your Google Ads account and WhatConverts is an easy 2-step process:

Step 1: Add the Fraud Blocker tracking code

Login to your Fraud Blocker account
Navigate to Setup → Fraud Tracker
Copy the code
Paste the code on your website (just below the <head> tag)

Fraud Blocker interface with instructions to install a site tracker code.

Step 2: Connect Fraud Blocker to your Google Ads account

Login to your Fraud Blocker account
Navigate to Setup → Advertising Setup → Google Ads
Select Sign in With Google
After completing the sign in process, your list of Google Ads accounts will appear. Select Connect This Account.

Be sure to also Login to your WhatConverts account and set up your Google Ads integration in 6 simple steps.

For more on setting up your Fraud Blocker account, reach out to their support team or check out their help documents below:

Fraud Blocker's Help Documents

Need Help?

Our support team is always ready to help you optimize your account features, including Multi-Ring.

Get in touch today and we'll walk you through it.

Alex Thompson

Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.

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Using Fraud Blocker with Google Ads – Did You Know?

Fraud Blocker Can Help You Convert Better by Blocking Invalid Clicks in Google Ads

Setting Up Fraud Blocker in Google Ads & WhatConverts

Need Help?

Get a FREE presentation of WhatConverts

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