Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Forms Zoho Forms

    Last update on July 22, 2022

    Zoho Forms
    CRMs Pipedrive

    Last update on July 22, 2022

    Pipedrive
    Forms Elementor Contact Forms

    Last update on July 22, 2022

    Elementor Contact Forms
    Help Center Integrations Google Ads Integration

    How do I Integrate with Google Ads?


    To use the Google Ads integration the following are required:

    1Select the account and/or profile you would like to setup in your WhatConverts dashboard. Click on "Tracking, then “Integrations” and select "Google Ads".
    2Click on "Add Connection" which will send you to Google to allow WhatConverts to send conversions to your Google Ads account.
    3Click on "Allow" at the authorization page.

    Setting up Google Ads Conversion Tracking

    4Select your "Customer" and "Account" you would like to use for this integration.

    5Follow through the prompts to choose which types of leads you would like for WhatConverts to send to Google Ads as conversions and select when to trigger the conversions to be sent to Google Ads.

    Connected Google Ads account

    Note: There are three Trigger types:

    • The "New Lead Received" option will trigger when a new lead is received.
    • The "Sales Value Received or Added" option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to Google Ads.
    • The "Set as Quotable Lead" option will pass conversions only when a lead has been marked as "Quotable".

    6Click "Finish".

    In your Google Ads account you will notice a new conversion called "Leads ({your_profile_id})". If this conversion is renamed, WhatConverts will not be able to send conversions to your Google Ads account.

    Note: It may take up to 72 hours before conversions show up in Google Ads.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    WhatConverts allows you to connect your Google Ads account. Once connected, WhatConverts will send conversions based on leads tracked to your Google Ads account.

    To use the Google Ads integration a few things are required:

    If you would prefer to integrate with Google Ads using goals in Google analytics take a look at Google Ads conversions with Google Analytics.

    1Select the account and/or profile you would like to setup in your WhatConverts dashboard. Click on “Integrations” and select "Google Ads" from the left-hand menu.
    2Click on "Add Connection" which will send you to Google to allow WhatConverts to send conversions to your Google Ads account.

    3Click on "Allow" at the authorization page.

    Setting up Google Ads Conversion Tracking

    4Select your "Customer" and "Account" you would like to use for this integration. Some users will only see one option which is normal.

    5Choose which types of leads you would like for WhatConverts to send to Google Ads as conversions and select when to trigger the conversions to be sent to Google Ads.

    Note: By default, the new lead option is selected which will trigger when a new lead is received. The sales value option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to Google Ads. Conversions will only be sent once to Google Ads so after a sales value has been added no more conversions will be sent.

    6Click "Update".

    Google Ads Conversion Tracking Integration
    In your Google Ads account you will notice a new conversion called "Leads ({your_profile_id})". If this conversion is renamed, WhatConverts will not be able to send conversions to your Google Ads account.

    Note: It may take up to 72 hours before conversions show up in Google Ads.

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Schedule a Demo
    Whatconverts Features for your Business
    Unique Business Insights
    Analytics & Insights Unique Business Insights

    WhatConverts gives you the functionality to create custom reports to reveal insights for any type of company.

    Compare Changes Over Time
    Analytics & Insights Compare Changes Over Time

    Compare data between any time period you want.

    Call Flows - Geographic Call Routing
    Lead Tracking Call Flows - Geographic Call Routing

    All incoming calls will be directed to the business location closest to the caller.

    Saved Reports
    Analytics & Insights Saved Reports

    Save the customized reports you create and use them again and again.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Forms Caldera Forms

      Last update on July 22, 2022

      Caldera Forms
      Landing Pages & Site Builders LeadPages

      Last update on July 22, 2022

      LeadPages
      Chat Olark

      Last update on July 22, 2022

      Olark
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge