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Google Ads Integration

WhatConverts allows you to connect your Google Ads account. Once connected, WhatConverts will send conversions based on leads tracked to your Google Ads account.

To use the Google Ads integration a few things are required:

If you would prefer to integrate with Google Ads using goals in Google analytics take a look at Google Ads conversions with Google Analytics.

1Select the account and/or profile you would like to setup in your WhatConverts dashboard. Click on “Integrations” and select “Google Ads” from the left-hand menu.
2Click on “Add Connection” which will send you to Google to allow WhatConverts to send conversions to your Google Ads account.

3Click on “Allow” at the authorization page.

Setting up Google Ads Conversion Tracking

4Select your “Customer” and “Account” you would like to use for this integration. Some users will only see one option which is normal.

5Choose which types of leads you would like for WhatConverts to send to Google Ads as conversions and select when to trigger the conversions to be sent to Google Ads.

Note: By default, the new lead option is selected which will trigger when a new lead is received. The sales value option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to Google Ads. Conversions will only be sent once to Google Ads so after a sales value has been added no more conversions will be sent.

6Click “Update“.

Google Ads Conversion Tracking Integration
In your Google Ads account you will notice a new conversion called “Leads ({your_profile_id})“. If this conversion is renamed, WhatConverts will not be able to send conversions to your Google Ads account.

Note: It may take up to 72 hours before conversions show up in Google Ads.