Thanks to a recent update to Looker Studio, marketers can now add 170 new fields to their reports.
One of the benefits of using Looker Studio (formerly Data Studio) is that it lets users easily create more visually appealing reports than GA4 alone could offer. But lack of data that could be included has been a major complaint among marketers.
Now with a major update to the GA4 Connector, Looker Studio will add 170 new data fields that users can add to their reporting.
Google notes, "Previously, GA4 data sources were based on a fixed schema with a predefined list of fields.”
However, now fields will come directly from the GA4 API rather than the predefined list.
This effectively gives users nearly 200 fields to choose from to include in their reports.
You can find the full list of field options on the GA4 API Dimensions & Metrics page.
To open up your new fields, you must refresh your GA4 data sources.
You can do so by:
Your new fields will then be available.
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Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.
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