WhatConverts integrates directly into Google Ads, allowing advertisers to clearly see exact Return on Investment (ROI).

Use the WhatConverts integration to track calls, forms & chats right in Google Ads. No leads slip through the cracks, because every Google Ad conversion is in one place.

With WhatConverts' Google Ads Integration, you can see which campaigns, content and keywords lead to the conversion, even after the user leaves your site.

Leads from calls, forms and chats are displayed together in one place, where they can be organized, sorted and filtered into insightful reports.

Integrate WhatConverts — Capture More Information About Every Lead

Leads are real people, but Google Ads only captures them as a conversion and a marketing source. With WhatConverts’ direct integration into Google Ads, users can see who the lead is, what they wanted, where they came from, and assign lead value or disqualify leads.

Conversion Data in Google Ads

Integrating Google Ads with WhatConverts, allows you to see easily Cost Per Lead (CPL) by campaign or keyword.

Conversion Value Data in Google Ads

WhatConverts can send the value (Sales Value) of a conversion to Google Ads, to accurately determine the value of your Google Ads spend.

With WhatConverts, you can choose one of three ways to send your leads to Google Ads as conversions:

  • New Lead Received - This sends each incoming Google Ads lead as a conversion into your Google Ads account.
  • Sales Value Received or Added - This allows you to send sales values for your leads into Google Ads. When you have a lead come in from calls, forms, chats, transactions or more and has an associated sales value, that information can be used in Google Ads to get more accurate Cost Analysis of your Google Ads performance.
  • Set as Quotable Lead - Only send a Google Ads lead as a conversion when you qualify the lead by marking the lead as Quotable.

How do I Integrate with Google Ads?

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Whatconverts Features for your Business
Leads by Ad & Content
Analytics & Insights Leads by Ad & Content

Track the content and ads that drive your leads to convert.

Chat Tracking in Google Analytics
Lead Tracking Chat Tracking in Google Analytics

Automatically send chat events to Google Analytics to define conversion funnels.

Plotting and Charting Options
Analytics & Insights Plotting and Charting Options

Create the exact report you need with customized plots and charts.

Branded Reports
Analytics & Insights Branded Reports

Use your own branding on WhatConverts reports.

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