64% of Manufacturers Feel Behind in Marketing. Here's One Concrete Way to Get Ahead.
Why the Automotive PPC Funnel Is Built to Lie
There's a hole in the automotive PPC funnel that's skewing all of your data.
78% of Law Firms Run Paid Search. 82% Don't Think It Works.
It makes no sense to keep doing something you don't believe is working. Here's how to get a concrete verdict...
Plumber Advertising: Building a Strategy on Capturing Urgent Calls
How to build a plumber advertising strategy: pick the right channels, track every call, qualify and value leads, and measure...
Why Grouping Legal Keywords Together Is Costing You Money
When it comes to keywords, "related" doesn't mean "same price."
Law Firms' #1 Traditional Channel Produces Zero Trackable Data (Here's the Fix)
It’s in everyone’s best interest—the PPC marketers, the event marketers, and the law firm itself—to have event leads tracked back...
Why Personal Injury PPC Attracts the Most Expensive Junk Leads in Legal
Personal injury law attracts opportunists, and those opportunists are driving up CPCs. Here's how to optimize around them.
The Meta Ads Collapse: Why Home Services CPLs Jumped 80% (and What Replaced Them)
Home services marketers are discovering that they're paying a lot of money for poor quality leads. Here's why.
HVAC's Seasonality Problem: Why Your "Average" CPC Means Nothing
Setting your AC to the same strength all year would be ridiculous. Yet that's exactly what many HVAC marketers do...
Your Campaigns Don't Know What Month It Is—And It's Costing You
Averages flatten everything, including seasonal patterns that could tell you exactly when to push hardest on your highest-revenue months.
Why HVAC Companies Lose to National Brands Locally (And How to Win)
The brands that own HVAC awareness have nearly abandoned paid search entirely.
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