Most Manufacturing Leads Are Decided Before First Contact, So What Are You Actually Tracking?
Manufacturing Marketers: Don't Look Now, but There's a Spaceship in Your PPC Data
The manufacturing industry is really just five sub-industries in a trenchcoat, and it's throwing off your campaign metrics.
You're a High-End Landscaper. So Why Is Google Sending You Lawn Mowing Leads?
Why are you paying for leads for a service you don't even offer?
64% of Manufacturers Feel Behind in Marketing. Here's One Concrete Way to Get Ahead.
A guaranteed way to get ahead of 38% of your competitors in an instant? Sounds too good to be true....
Why the Automotive PPC Funnel Is Built to Lie
There's a hole in the automotive PPC funnel that's skewing all of your data.
78% of Law Firms Run Paid Search. 82% Don't Think It Works.
It makes no sense to keep doing something you don't believe is working. Here's how to get a concrete verdict...
Plumber Advertising: Building a Strategy on Capturing Urgent Calls
How to build a plumber advertising strategy: pick the right channels, track every call, qualify and value leads, and measure...
Why Grouping Legal Keywords Together Is Costing You Money
When it comes to keywords, "related" doesn't mean "same price."
Law Firms' #1 Traditional Channel Produces Zero Trackable Data (Here's the Fix)
It’s in everyone’s best interest—the PPC marketers, the event marketers, and the law firm itself—to have event leads tracked back...
Why Personal Injury PPC Attracts the Most Expensive Junk Leads in Legal
Personal injury law attracts opportunists, and those opportunists are driving up CPCs. Here's how to optimize around them.
The Meta Ads Collapse: Why Home Services CPLs Jumped 80% (and What Replaced Them)
Home services marketers are discovering that they're paying a lot of money for poor quality leads. Here's why.
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