The Challenge
Digilatics, a digital marketing agency, aimed to transition from being perceived as just a lead vendor to becoming a strategic growth partner for their home services client. The client sought more than lead generation; they needed actionable insights to optimize their operations, allocate budgets effectively, and drive substantial business growth. Achieving this required granular attribution data and transparent reporting to build trust and demonstrate clear ROI.
“We highly encourage all of our clients to sign up for WhatConverts as it allows us to clearly demonstrate the results of our marketing efforts.”
The Solution
Implementing WhatConverts enabled Digilatics to:
- Track leads across multiple channels (Google Ads, Bing Ads, organic search, social media) and tie them to specific keywords, landing pages, and locations.
- Report on metrics that matter to the client, such as revenue earned per campaign, quote-to-sale ratios, and ROI.
- Optimize ad spend based on location capacity, ensuring marketing efforts aligned with the client's operational capabilities.
- Enhance sales effectiveness by identifying top-performing sales reps and areas needing improvement through detailed reporting.
This comprehensive approach allowed Digilatics to provide their client with the insights necessary to make informed decisions and drive growth.
“WhatConverts was an important piece of the puzzle—not reporting on things clients don’t understand (clicks, impressions, CTR) and instead showing value based on on dollars earned.”
The Results
By leveraging WhatConverts:
- The client experienced a 22% increase in business growth.
- Cost per conversion decreased by 90%, enhancing marketing efficiency.
- The company surpassed $1 million in monthly recurring revenue for the first time.
- Operational improvements included hiring eight new home service technicians and ten customer service representatives to meet increased demand.
These outcomes solidified Digilatics' role as a strategic partner, showcasing the value of data-driven decision-making.
“Our clients love our reporting. Before WhatConverts, we relied on various other platforms, but all of these had flaws and made tracking quite difficult. With WhatConverts, we can track how many leads are coming in, how many are being taken care of, how many are quoted and how much have closed."
Why It Matters
Transitioning from a service vendor to a strategic partner requires transparency, actionable insights, and demonstrable ROI—all achievable through advanced reporting tools like WhatConverts.
