Get a 1:1 Demo

3 Ways to Implement Call Tracking

Let's discuss the 3 options available to you when implementing your call tracking. Each option works in a slightly different way and we thought it would help explain the differences with a few images.

What are your Call Tracking Options?

  1. Offline
  2. Marketing Source Tracking with DNI
  3. Keyword Level Tracking with DNI

1. Offline Call Tracking

This method allows you to receive a tracking number for each offline marketing method you want to track. Examples include a flyer, magazine ad, landing page, or billboard.

Offline Call Tracking

Each time someone calls your tracking number, we forward it to your destination number. This gives us the ability to report on caller information encompassing caller ID, zip, state and call duration. We can also record the call if needed.

Ultimately, our reporting will show you how many calls each tracking number received.

What is DNI?

DNI (Dynamic Number Insertion) is the technology we use to automatically swap the telephone number displayed on a website with a tracking number.

WhatConverts tracks where a website visitor comes from before swapping out the telephone number with a tracking number.

DNI Options

DNI can swap numbers based on marketing source or unique user session. We discuss the pro and cons of each method below.

2. Marketing Source Call Tracking with DNI

This method allows you to assign a call tracking number to each individual marketing source you want to track.

For example, let's say you are interested in tracking how many calls are generated from Google Organic. You would buy a tracking number and then simply choose the number to be triggered to swap out on your website every time a visitor arrives from Google Organic search results.

WhatConverts will report all calls from each marketing source, complete with lead details and even call recordings.

Tracking Website Marketing Source

Call Tracking with DNI. Tracking Website Marketing Source.

  • Pro: You only need 1 tracking number per marketing source you want to track.
  • Pro: You can set up an 'all traffic' number capable of tracking all calls in which you don't have a specific number setup to track.
  • Con: No keyword or campaign information.
  • Con: Only tracks marketing sources you specifically setup a number for.

3. Dynamic Number Pools with DNI

This method creates a pool of telephone numbers that are swapped out based on unique user sessions.

When a visitor arrives on your website, a tracking number is extracted from the pool and displayed on the website. The tracking number will follow the user session so that when the user calls the tracking number, all of his/her marketing data is captured by WhatConverts. At the end of the user session, the number is released back into the pool, where it is available for the next user session.

The amount of numbers in the pool is determined by the quantity of visitors perusing your website simultaneously. It is worth noting that Dynamic Number Pools can be setup to trigger only for a specific marketing source such as Adwords.

WhatConverts will report all calls from each source, complete with lead details and even call recordings.

Tracking Website Marketing Source, Keyword and Campaign Data

Call Tracking with DNI. Tracking Website Marketing Source, Keyword and Campaign Data.

  • Pro: Easy setup. Create one pool of numbers and we'll track all sources, keywords and campaigns automatically.
  • Pro: All marketing data is available from keywords and campaigns to the ad version and landing page.
  • Pro: For low traffic sites, you are able to track more sources with fewer tracking numbers.
  • Con: For high traffic websites, you'll need a larger pool of numbers.

WhatConverts is flexible and allows you to use a combination of DNI methods. For example, you can use "keyword tracking" for paid search tools (Adwords and Bing Ads) and "marketing source" for organic search tools (Bing, Google and Yahoo).

Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at [email protected].

Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Call Transcription
Lead Tracking Call Transcription Software

Read details from your calls without the need to listen to the entire call recording.

Call Flows - Simultaneous Dialing
Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

Route calls to multiple destination numbers at once using multi-ring functionality.

Call Flows - Scheduled Hours and Holiday Routing
Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

Reroute calls that occur outside your active business times.

Call Flows - Geographic Call Routing
Lead Tracking Call Flows - Geographic Call Routing

All incoming calls will be directed to the business location closest to the caller.

Recommended Help Topics
Help Document Introduction to WhatConverts

Last update on March 11, 2022

Getting Started
Help Document Call Tracking

Last update on February 10, 2021

Lead Tracking
Help Document Google Ads Integration

Last update on June 13, 2022

Integrations
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Suggested Blog Articles
    Why WhatConverts? Clarity Trumps Persuasion
    Advertising & Marketing Why WhatConverts? Clarity Trumps Persuasion

    Last update on Feb 13, 2015

    Case Study: Proving your Value with Better AdWords Reporting
    Advertising & Marketing Case Study: Proving your Value with Better AdWords Reporting

    Last update on Mar 25, 2015

    WhatConverts Website Call and Form Tracking with Reporting Video
    Advertising & Marketing WhatConverts Website Call and Form Tracking with Reporting Video

    Last update on Mar 27, 2015

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Users Love Us Badge
    G2 High Performer Badge
    G2 High Performer Small Business Badge
    G2 Momentum Leader Badge
    G2 High Performer Europe Badge