Page 1 in 4 Months: How to Combine SEO Strategy & Accurate Attribution [Case Study]

“By a long shot, our favourite feature is the AI Analysis. It provides a lead/call summary within seconds of it happening. Plus, it pulls out keywords, sentiment analysis, whether a call is sales-related, negative, quotable etc. It’s perfect for lead generation work.”

Case Study

• Agency: Tao Digital
• Client: Automotive Lead Generation
• Software: WhatConverts

The Challenge:

The great thing about startups is the passion. There’s an electricity in the air when you’re working with one—like every decision, no matter how small, could catapult the entire business into the stratosphere. But there’s a downside, too. Namely, every dollar (even every cent) has to count. Budgets are tight. And if an initiative doesn’t have the proof that it’s paying off, it’s got to go.

This was the problem facing Tao Digital. One of their clients, a lead generation service for automotive wheel refurbishment, was just getting their start. But they were serious about their growth, and they had a keen eye for financials. Tao was tasked with growing their organic traffic strategically, efficiently, and economically.

If Tao Digital wanted to justify the expense of their work, they first needed to:

1. Produce exceptional results from their SEO efforts
2. Prove to their client that these leads were well worth the costs

The Approach:

“Without the right lead tracking tool, it’d be much harder for us to justify the costs of the work we do and harder to prove that what we do works. We would lose clients without detailed reporting, especially for clients with larger financial boards that need tangible evidence.”

In order to get their client the leads they needed to evolve from startup to well-established success, Tao Digital first had to boost their client’s SEO power. And since their site wasn’t attracting any organic traffic, that meant starting at the foundation.

Tao Digital’s strategy tackled the three core elements of SEO success:

• Technical SEO – Improving site speed, implementing an SEO-friendly schema, mobile-friendly design, etc.
• Content Production – Expanding one-page site to multiple pages, strategic content development, keyword optimization, etc.
• Promotion – Building high-quality and natural backlinks, reclaiming lost links, digital PR campaigns, etc.

When it came to optimization and proving results, they would use WhatConverts lead tracking.

Using WhatConverts to Optimize

WhatConverts made it easy to see which landing pages were producing the most leads and best leads. For example, with just a few clicks, Tao Digital could get a full count of how many leads landed on each page using Quick Reports.

With this data, they could then optimize other landing pages based on elements of the high-performers (messaging, design, CTAs, etc.).

What’s more, they could also see which channels were generating the most high-quality leads. And they could do it efficiently using the AI-powered Lead Analysis.

With Lead Analysis, Tao Digital could get a 3-5 sentence summary of all their calls, no matter the duration. So instead of listening to a 10-minute call to see whether they’re interested in a $100 or $10,000 service, they could spend 15 seconds reading the summary—a massive time saver.

Using WhatConverts to Prove Results

WhatConverts was also massively important for proving to clients that Tao’s strategy was producing real results.

On the one hand, the agency could easily produce detailed reports showing:

Leads by Source & Medium

Leads by Landing Page

They could also zoom in on individual leads in case clients had questions about where these numbers came from. All they had to do was:

1. Click the “View Leads” button on any report
2. Now they can see the exact leads those reporting numbers were made from
3. They could also zoom in further to see the details of a single lead so clients would know they were legitimate inquiries

As a result, Tao Digital had all the data they needed to show that their SEO strategy was actually paying off.

The Result:

“By breaking down where actual calls, emails, and form completions were generated in terms of source and channel, WhatConverts lets us track the value of our marketing. We’ve even convinced internal marketing managers of clients to implement and use it themselves.”

The strategy was a complete success.

With the expertise of Tao Digital and the lead-tracking capability of WhatConverts, the client went from a new business with zero site traffic to a thriving brand bringing in hordes of visitors each day.

In under 4 months, Tao Digital was able to secure a number of page-1 rankings, each of which sent qualified organic leads straight to its homepage. Added to that, Tao Digital could continue to efficiently optimize for high-quality leads thanks to the AI-powered Lead Analysis features.

In the end, Tao Digital’s work gave their client the “wheels” they needed to succeed, grow, and outpace the competition.

Results Highlights

• Earned page 1 rankings for high-value keywords in under 4 months
• Scaled client from 0 traffic to a thriving brand presence
• Used AI Analysis features to quickly spot valuable leads, keywords, etc.

Want to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!