Avatar photo Alex Thompson
May 9, 2024

Calls, forms, emails, chats, transactions—the list of conversion actions that WhatConverts tracks goes on and on.

That said, what if you want to get a little more nuanced with your conversion tracking?

What if, for example, you wanted to track the following events as conversions too:

  • Button clicks on your website
  • User signups
  • Email links

No problem—WhatConverts makes doing so simple with Custom Event Tracking.

And with it, you can further customize your conversion tracking and uncover even more powerful insights about your marketing.

What You Can Do With Custom Event Tracking?

The Ultimate Guide to Call Tracking Software
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    Let’s say you’re running SEO for a real estate client.

    Part of your strategy is to:

    1. Attract organic traffic with blog articles
    2. Get visitors to click over to the client’s property pages with a “See Properties” button
    3. Persuade them to fill out a form to schedule a showing

    With your WhatConverts setup now, you can already see when leads fill out a showing request.

    But what you’d like to know is which blog pages generate the most clicks to the property pages.

    To do so, you set up Custom Event Tracking that treats all clicks of the “See Properties” button as a conversion.

    Now you can see which articles generate the most button clicks.

    And with that data, you can optimize your other articles to perform even better.

    Setting Up Custom Event Tracking

    Note: Setting up your Custom Event Tracking does require adding a short bit of code to your website. As such, you may want to talk to your development team or get in touch with Support so we can walk you through it. 

    To set up Custom Event Tracking:

    1. Log into your account, click “Tracking” in the upper navigation, then select “Events”.
    2. Enable Event Tracking and click the “Update Event Tracking” button.
    3. Scroll down to the Event Tracking Code section. Here you’ll find the event tracking code template. Copy this code template.
    4. Replace sections of the template with your desired data labels. This is entirely customizable to your agency and your client’s business. For example, if we used the code below, here's how it would show up in the Lead Manager:
      <script type="text/javascript">
      'Click', //Replace User with the event category - Required
      'Lead', //Replace Signup with the event action - Required
      'Click Me to Track', //Replace New with the event label - Optional

    5. Copy your new code and add it to your website on pages where the event should be tracked. Note: be sure to add this new code after the overall WhatConverts tracking code. 
    6. Copy the code below and change it to match your new data labels.
      For example, the code for the example above would look like this:
      <a onclick="wc_event_ypbib('Lead','Click','Click Me to Track');">Click Me to Track</a>
    7. Embed your new code in the areas where you’d like to track your new event (e.g., on clicking a button).

    That’s it!

    For more on setting up your Custom Event Tracking, check out the resources below.

    Need Help?

    Our support team is happy to help you set up your Custom Event Tracking.

    Get in touch today and we’ll walk you through it.

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    Alex Thompson

    Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.

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