A decision is only as good as the data you base it on. The better your data, the better the decisions you can make. This is the value of understanding the digital customer journey. When you can see all the touchpoints your customers hit on the way to converting, you can tweak your marketing to shorten their journey, increase their conversion rate, and even increase their value.
With WhatConverts, you can easily see the customer journey for all your leads, even down to the keyword and ad variation level for each interaction. And with it, you can unlock the data needed for better insights and more strategic marketing.
By tracking the digital customer journey, marketers can:
For example, let’s say you’re handling the marketing for an HVAC repair and installation company. Here’s how you could use the customer journey to enhance your marketing.
Analysis shows that 60% of new inquiries come from Google Ads targeting emergency repair keywords, while Facebook ads drive less effective seasonal promotion traffic. The company shifts more budget to Google Ads, leading to a 30% increase in emergency repair inquiries.
Tracking reveals that customers who come from Google Ads and then interact with a blog post are 50% more likely to sign up for your client’s monthly service program—a high-value purchase. As a result, you add a section on your homepage that highlights recent blog posts and increases program signups by 15%.
Comparing ROI, the team finds emergency Google Ads yield higher-value jobs, while Facebook ads perform better for retargeting. By reallocating resources to these strengths, the company boosts ROI by 25%, completing more high-value jobs with less wasted spend.
Resource: Marketing Touchpoints: What They Are & How to Optimize Them
Before you start tracking your leads’ digital customer journey, you need to be on the WhatConverts Elite Plan. If you haven’t already, you can upgrade your account by following this guide.
To access your leads’ customer journey:
Our support team is happy to help you get the most value from your digital customer journey.
Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.
Schedule a DemoLearn how to track and analyze valuable marketing data from iFrame forms with ease. Unlock actionable insights and improve lead...
Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...