Research shows only 25% of leads are legitimate and should be advanced to sales.
But if you’re generating hundreds, sometimes thousands of leads for your clients, the question is… how do you know which leads fall into that 25%?
That’s where Lead Scoring comes in.
Lead Scoring lets you assign point values to your leads based on their lead data. That way, you (and your client) can easily see which leads are worth engaging with, reporting on, or sending over to sales.
And when combined with Lead Intelligence, you can easily create Lead Scoring rules that automatically create scores based on:
For agencies that need to qualify lots of leads, this is a massive timesaver.
Let’s say you’re running a plumbing company’s Google Ads that generate 800 leads a month.
In order to mark a lead as quotable or not, you need to take into account:
The problem is some of these details are more important than others—if they’re in your client’s service area, if they confirmed they’re interested over the phone, the value of the service they’re interested in.
As a result, determining whether a lead is quotable can be a pretty complex task.
Now, you could go through all of this manually 800 times a month (about 65 hours of your team’s time).
Or you could use Lead Scoring and Lead Intelligence to handle it all automatically and instantly.
For example, you can set rules for:
Plus, you could set it up so that leads with a score above 80 will automatically be marked quotable, sent to your client’s CRM, and reported as a conversion in Google Ads so you can attract similar leads.
And again, you can do all of this without lifting a finger once you’ve set up your rules.
That’s the power of Lead Scoring with Lead Intelligence.
There are two ways you can use Lead Scoring to make qualifying leads easier.
Manual Lead Scoring is simple:
You can use Lead Intelligence to create rules that will score your leads automatically.
Rules can be applied to new leads, existing leads, or both.
For more information on Lead Intelligence and how to use it for lead scoring, check out the guides below.
Our support team is happy to help you set up your Lead Scoring.
Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.
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