Master Ad Campaign Optimization with the Leads by Campaign Report

Which PPC KPIs would you prefer?

1. Clicks, impressions, CTR, cost per click
2. Leads, quotable leads, sales value generated

Most marketers would go with option #2. These are the KPIs that actually matter because they most easily translate to money earned. And that’s what marketers and businesses care about.

With the Leads by Campaign Report in WhatConverts, you get a clear, lead or sales-focused view of campaign performance. Rather than relying on platform metrics that don't tell the full story, this report shows real, tangible results: leads, quotable leads, quote value, and sales value. It’s exactly the kind of insight marketers need to spend smarter and optimize performance.

Here’s how to use it.

What You Can Do With the Leads by Campaign Report

Identify Top-Performing Campaigns

See which campaigns are actually leading to inquiries, appointments, and sales. When you know the specific campaigns that are translating into revenue, you can double down on what’s delivering and cut out what isn’t.

Optimize Your Spend

Leads generated is one thing—ROI is another. With the Leads by Campaign Report, you can get the hard numbers on how much each campaign has actually earned. Then, compare that to your campaign-level marketing spend to determine which campaign is the most cost-effective (not just the highest earner).

Test and Refine Messaging

Want to see which value proposition resonates best with your audience? Or maybe which pain point targeting drives the most action? A/B test your campaigns and use this report to show definitively which variation brings the most success.

Deliver Clear Reports to Clients

Your clients don’t care about CTR and impressions. They care about revenue generated. With this report, you can communicate exactly how effective your campaigns are in dollars earned—not fluff metrics.

Whether you're managing one campaign or dozens, this report brings clarity and confidence to your PPC strategy.

How to Run a Leads by Campaign Report

There are two ways to run a Leads by Campaign Report.

1. The easiest way is to create a Quick Report based on Campaign, then click over to “View Full Report.”
2. You can also create a report from scratch by going to Reports→Report Builder. Then just add “Campaign” as the dimension you want to report on.
3. From here, you can see how many leads each of your campaigns generated.
4. You can adjust the date range in the upper right and alter the chart type, included types, and more.
5. Scroll down to see a more detailed breakdown of how your channels performed.
6. To view campaign performance based on quotable leads or quote/sales value, adjust the settings located on the left.
7. This report also allows for custom filters, attribution setting adjustments, and date range comparisons, with additional features available on the Pro plan.

For more detailed instructions on how to build your perfect report, visit the WhatConverts Help Center.

Need Help?

Our support team is happy to help you get the most value from your Leads by Campaign Report.

Get in touch today, and we’ll walk you through it.