Analytics & Reporting Articles

Do your client's read your marketing reports? Here are six ideas for a digital marketing report template that clients will...

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it in 2022? WhatConverts...

Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...

Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...

WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.

You can track marketing ROI by tracking leads back to marketing. Read this article to learn how lead tracking helps...

Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

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Analytics & Reporting