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What Can You Learn from Attribution Reports?
Analytics & Reporting What Can You Learn from Attribution Reports? by Mac Mischke    ·  Oct 22, 2021

Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

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Using Content Marketing Reporting to Prove ROI in 2022
Analytics & Reporting Using Content Marketing Reporting to Prove ROI in 2022 by Mac Mischke    ·  Sep 17, 2021

Content marketing reporting should be tied to leads and revenue. Read our latest post to learn how to tie content...

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6 of the Best Marketing Attribution Tools in 2021
Analytics & Reporting 6 of the Best Marketing Attribution Tools in 2021 by Mac Mischke    ·  Aug 23, 2021

Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

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Landing Page Analytics: 5 Ways to Increase Conversions
Analytics & Reporting Landing Page Analytics: 5 Ways to Increase Conversions by    ·  Aug 2, 2021

Want to see more conversion when you look at your landing page analytics? You'll have to incorporate certain elements into...

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Organic Leads and Rank Tracking: Finding Opportunities
Analytics & Reporting Organic Leads and Rank Tracking: Finding Opportunities by Mac Mischke    ·  Jul 26, 2021

You can get more organic leads by paying close attention to which keywords are driving conversion on your site. Here's...

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CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison
Analytics & Reporting CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison by Michael Cooney    ·  Jun 1, 2021

In this post, we discuss what differentiates WhatConverts (our call tracking software) from CallRail and CallTrackingMetrics.

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Definitive Guide to Digital Marketing Attribution Software in 2022
Analytics & Reporting Definitive Guide to Digital Marketing Attribution Software in 2022 by Mac Mischke    ·  May 27, 2021

The more money you're spending on digital marketing, the more important it is that you have accurate marketing attribution software...

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How to Measure Marketing Effectiveness in 2021
Analytics & Reporting How to Measure Marketing Effectiveness in 2021 by Mac Mischke    ·  May 18, 2021

To measure marketing effectiveness in 2021, you must ditch the vanity metrics and focus on leads. It's easier than you...

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4 Best CallTrackingMetrics Alternatives (In-Depth Look)
Analytics & Reporting 4 Best CallTrackingMetrics Alternatives (In-Depth Look) by Michael Cooney    ·  May 14, 2021

Looking for an alternative to CallTrackingMetrics? In this post, we’ll list 4 other call tracking solutions that you should take...

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