6 Data Points That Will Define Your B2B Content Marketing
Analytics & Reporting 6 Data Points That Will Define Your B2B Content Marketing by Piper Thomson  Piper Thomson  ·  May 14, 2020

In this guest post, marketing experts from G2 reveal the six most important metrics in B2B content marketing.

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These Reports Will Boost Your Landing Page Conversion Rate
Analytics & Reporting These Reports Will Boost Your Landing Page Conversion Rate by Mac Mischke  Mac Mischke  ·  May 4, 2020

Improving your landing page conversion rate is as simple as looking at the right data in the right reports.

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How Lead Value Instantly Improves Marketing Reports
Analytics & Reporting How Lead Value Instantly Improves Marketing Reports by Mac Mischke  Mac Mischke  ·  Mar 23, 2020

Analytics and lead tracking reveal a big chunk of your marketing picture, but not the whole thing. To understand your...

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5 Features To Look For In Client Reporting Software
Analytics & Reporting 5 Features To Look For In Client Reporting Software by Mac Mischke  Mac Mischke  ·  Jan 21, 2020

It’s time for a change. You’re shopping around for reporting software because you're tired of creating client reports with Excel....

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5 Reasons to Change The Way You Think About Marketing Reports
Analytics & Reporting 5 Reasons to Change The Way You Think About Marketing Reports by Michael Cooney  Michael Cooney  ·  Dec 30, 2019

Throughout my 20 year journey as a marketer, I’ve tried to find the perfect way to figure out what marketing...

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From Marketing Chaos to Marketing Clarity - Part II
Analytics & Reporting From Marketing Chaos to Marketing Clarity - Part II by Mac Mischke  Mac Mischke  ·  Nov 27, 2019

Welcome to Part II of our series on turning marketing chaos into marketing clarity. In Part I, we identified the...

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From Marketing Chaos to Marketing Clarity - Part I
Analytics & Reporting From Marketing Chaos to Marketing Clarity - Part I by Mac Mischke  Mac Mischke  ·  Oct 31, 2019

Business owners, agencies and clients all face the same problem with marketing: How do you know if it’s working? On...

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Avoid These 6 Mistakes in Digital Marketing Analytics
Analytics & Reporting Avoid These 6 Mistakes in Digital Marketing Analytics by Mac Mischke  Mac Mischke  ·  Oct 14, 2019

A digital marketing analytics help marketers prove success, but if you're using the analytics wrong, you might not be able...

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5 Things Marketers Need to Know About Google Analytics Reports
Analytics & Reporting 5 Things Marketers Need to Know About Google Analytics Reports by Mac Mischke  Mac Mischke  ·  Sep 19, 2019

Google Analytics can't be your only tool. Imagine if you only had one pan in your kitchen. It would be...

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