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6 Digital Marketing Report Template Ideas for Agencies
Analytics & Reporting 6 Digital Marketing Report Template Ideas for Agencies by Mac Mischke    ·  Apr 19, 2022

Do your client's read your marketing reports? Here are six ideas for a digital marketing report template that clients will...

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What is Cost Per Lead and Why Should You Care?
Analytics & Reporting What is Cost Per Lead and Why Should You Care? by Mac Mischke    ·  Mar 18, 2022

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

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7 Reasons Agencies Use Google Ads Optimization Software
Analytics & Reporting 7 Reasons Agencies Use Google Ads Optimization Software by Mac Mischke    ·  Mar 10, 2022

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

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Are Google Ads worth it in 2022?
Analytics & Reporting Are Google Ads worth it in 2022? by Mac Mischke    ·  Feb 22, 2022

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it in 2022? WhatConverts...

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Customer Reporting Trends: How to Use Value-Based Metrics
Analytics & Reporting Customer Reporting Trends: How to Use Value-Based Metrics by Mac Mischke    ·  Jan 18, 2022

Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...

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Agency Pricing: How to Show Value When Clients Can't Make Sales
Analytics & Reporting Agency Pricing: How to Show Value When Clients Can't Make Sales by Mac Mischke    ·  Dec 30, 2021

Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...

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How to Measure Lead Generation Metrics with WhatConverts
Analytics & Reporting How to Measure Lead Generation Metrics with WhatConverts by Mac Mischke    ·  Dec 16, 2021

WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.

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Marketing ROI: How to Better Measure Marketing Success
Analytics & Reporting Marketing ROI: How to Better Measure Marketing Success by Mac Mischke    ·  Nov 1, 2021

You can track marketing ROI by tracking leads back to marketing. Read this article to learn how lead tracking helps...

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What Can You Learn from Attribution Reports?
Analytics & Reporting What Can You Learn from Attribution Reports? by Mac Mischke    ·  Oct 22, 2021

Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

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