Analytics & Reporting

by Piper Thomson    ·  May 14, 2020

In this guest post, marketing experts from G2 reveal the six most important metrics in B2B content marketing.

by Mac Mischke    ·  May 4, 2020

Improving your landing page conversion rate is as simple as looking at the right data in the right reports.

by Mac Mischke    ·  Mar 23, 2020

Analytics and lead tracking reveal a big chunk of your marketing picture, but not the whole thing. To understand your...

by Mac Mischke    ·  Jan 21, 2020

It’s time for a change. You’re shopping around for reporting software because you're tired of creating client reports with Excel....

by Michael Cooney    ·  Dec 30, 2019

Throughout my 20 year journey as a marketer, I’ve tried to find the perfect way to figure out what marketing...

by Mac Mischke    ·  Nov 27, 2019

Welcome to Part II of our series on turning marketing chaos into marketing clarity. In Part I, we identified the...

by Mac Mischke    ·  Oct 31, 2019

Business owners, agencies and clients all face the same problem with marketing: How do you know if it’s working? On...

by Mac Mischke    ·  Oct 14, 2019

A digital marketing analytics help marketers prove success, but if you're using the analytics wrong, you might not be able...

by Mac Mischke    ·  Sep 19, 2019

Google Analytics can't be your only tool. Imagine if you only had one pan in your kitchen. It would be...