Speed Up Qualifying Inbound Leads with Topic Detection – Did You Know?
Alex Thompson
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Feb 28, 2025
Qualifying inbound marketing leads with AI lets you speed up your processes and better understand which marketing channels produce the best results.
And with WhatConverts Topic Detection, you can quickly understand what category a phone call lead falls into—sales call, customer service inquiry, request for quote, etc.—so you can get even more strategic with your marketing optimizations.
Here’s how it works.
What You Can Do With Topic Detection
As part of the Lead Analysis suite of features, the main benefit of Topic Detection is being able to understand lead quality efficiently.
If, for instance, you bring in 100 phone call leads for your roofing client a week and want to know which are qualified, you can listen to each call to make sure they’re legitimate leads. At 1 to 5 minutes per call, this could take up to nearly 8.5 hours.
OR you can use Topic Detection to automatically and instantly pick out what topics are discussed on each call. Then, you can organize your leads by topic for easier qualification. For example, you could choose to disqualify all calls with the topic “payment issue” or “wrong number”.
To give you an idea of what this feature is capable of, here’s what Topic Detection picked up for leads from several different businesses:
Low-Value Topics
Service-Specific Topics
High-Value Topics
Now, you can easily pick out which leads are high quality and which are not.
How to Use Intent Detection
Note: To use Topic Detection, you first must have Lead Analysis active. For more information on Lead Analysis and how to activate it, see the guide below.
Alex Thompson
