G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results

Every quarter, G2 releases reports on 145,000+ different software solutions. These reports grade tools across results, usability, relationships, and more. More than 80 million people use G2 reports each year to make purchasing decisions.

This fall, WhatConverts earned its highest scores yet. Here are some score highlights:

• Now #1 in Call Tracking Results, #1 in Attribution Results, and #2 in Marketing Analytics Results
• Earned the #1 ranking in 19 categories and earned 62 badges (up from 48 in Spring)
• Placed in the top 3 for 35 different categories

Where Our Rankings Come From

If you aren’t already familiar with it, G2 is the largest and most trusted source for software reviews. They’re also especially diligent with how they vet reviews. So when you see reviews here, you can be sure they come from verified WhatConverts users.

For example, G2 staff check all reviews for:

• Authenticity
• Relevance
• Lack of Bias
• Originality

If reviews are found to be inauthentic or biased, they aren’t accepted. It’s as simple as that. For more on how G2 calculates scores and rates reviews, have a look at the resources below:

• G2 Community Guidelines
• G2 Research Scoring Methodologies

WhatConverts: Ranked #1 in 19 Call Tracking, Marketing Analytics, & Attribution Categories

One of the most exciting things about this report is that WhatConverts customers are increasingly using the tool for Attribution and Marketing Analytics, not just Call Tracking. You can see this shift in our rankings in non-call tracking categories:

• #1 in Usability for Attribution
• #1 in Small-Business Results for Marketing Analytics & Attribution
• #1 in Small-Business Relationship for Marketing Analytics & Attribution
• #1 in Implementation for Attribution

Of course for the call tracking-only users out there, WhatConverts is still the top choice, earning #1 in categories like Usability for Inbound Call Tracking, Results for Inbound Call Tracking, and Relationship for Inbound Call Tracking. On top of that, WhatConverts earned placing in the top three positions in 35 different categories, including growth momentum, usability for marketing analytics tools, call tracking implementation, and much more.

Why the Change?

More and more, WhatConverts users are discovering that while call tracking is great (and super easy with the platform), most marketers need more than just call tracking. They need intuitive lead management, robust reporting, and easy-to-use automation features (like our powerful Google Ads integration and Lead Intelligence),

But more than anything, they need the ability to optimize their marketing so they can earn more bang for their buck. And that’s exactly what WhatConverts does so well.

For more on how to optimize your marketing with WhatConverts, check out the guide below:

Guide: How to Use Lead Qualification to Optimize Your Marketing

WhatConverts Fall 2024 Review Scores

Fall brought in more reviews than ever, pushing our scores up and giving us overall ratings of:

• Ease of Setup: 9.2/10
• Quality of Support: 9.8/10
• Dynamic Number Insertion: 9.5/10
• ROI Tracking: 9.3/10
• Advanced Reporting: 9.3/10
• Call Recording: 9.6/10
• Product Direction: 9.6/10
• Performance & Reliability: 9.5/10

A few other category scores worth mentioning include: Call Data (9.6/10), “Has the product been a good partner?” (9.7/10), and Privacy/Security/Compliance (9.4/10).

Wrapping Up

Our product direction has always been driven by what our customers need. It’s why we take feedback so seriously here—you’re what makes the product better. Because of that, we’d like to extend a special “thank you” to every user who took the time to leave a G2 review.

If you haven’t left a review already, you can do so here. We look forward to growing, improving, and helping marketers like you get even better results next quarter!

Want to see why 35,000+ marketers love WhatConverts? Start your 14-day free trial today.