Alex Thompson
Each quarter, software review site G2 evaluates 145,000 different tools and ranks them according to real user reviews. They take into account usability, user results, implementation, and much more.
And what a quarter it’s been! WhatConverts has earned the very top ranking for Results in Call Tracking, Attribution, and Marketing Analytics from G2.
Here are some other highlights:
- Now top software for Results in Inbound Call Tracking, Attribution, and Marketing Analytics software
- Ranked in the top 4 software for momentum among those three categories
- We continue to earn more top-place badges for Attribution and Marketing Analytics
Where Our Rankings Come From
If you’re not familiar with G2, it’s the largest and most trusted platform for software reviews. They take review verification seriously, ensuring that every review comes from a legitimate source.
G2’s team carefully evaluates each review for:
- Authenticity
- Relevance
- Unbiased feedback
- Originality
If a review doesn’t meet these standards, it won’t be published—plain and simple. Want to learn more about how G2 calculates scores and evaluates reviews? Check out the resources below.
WhatConverts: Ranked #1 in 20 Categories, Including Attribution & Marketing Analytics
This recent G2 report shows WhatConverts ranked #1 in a variety of Call Tracking, Attribution, and Marketing Analytics categories, including:
- #1 for results in Attribution, Inbound Call Tracking, and Marketing Analytics (Small Business)
- #1 for Usability in Attribution and Inbound Call Tracking
- #1 for Relationship in Inbound Call Tracking, Attribution (Small Business), and Marketing Analytics (Small Business)
On top of that, we are now ranked in the top three in 40 categories—up from 35 in the Fall. Some categories of note include:
- #2 for Implementation for Inbound Call Tracking
- #2 for Mid-Market Usability for Attribution
- #3 for Momentum in Marketing Analytics
Why the Change?
This past Winter confirmed a growing trend: WhatConverts is increasingly being viewed as an analytics and attribution platform. To be clear, it always has been—in fact, helping marketers understand what’s working and what isn’t- that is why we created the platform in the first place.
However, we’ve primarily been known for our call tracking. With this report (and the reports from the last few quarters), it’s clear our users are finding value in WhatConverts beyond just call tracking. And we love to see it.
Plus, we’ve introduced a variety of new features that our current users love, including:
Last but not least, we recently released our 6-step process for growing leads by 30%. This is a proven process agencies have used to leverage WhatConverts to grow their business. And we’re hearing from marketers that it’s a clear, structured approach to growing ROI and maximizing their marketing value.
WhatConverts Winter 2025 Core Review Scores
Winter brought in plenty of great reviews and pushed most of our “core” review scores even higher:
- Meets Requirements: 9.5
- Ease of Use: 9.3 (9.2 in Fall)
- Ease of Setup: 9.3 (9.2 in Fall)
- Ease of Admin: 9.5
- Quality of Support: 9.8
- Good Partner? (Has the product been a good partner in doing business?): 9.8 (9.7 in Fall)
- Product Direction (% positive): 9.7 (9.6 in Fall)
Wrapping Up
Our customers have always been at the heart of our product’s evolution, which is why your feedback matters so much to us. You help shape WhatConverts into a better, more powerful tool. So, a big thank you to everyone who took the time to leave a G2 review—we truly appreciate it!
Haven’t shared your thoughts yet? You can leave a review below (just click that big orange box). Your input helps us improve and continue delivering the best results for marketers like you.
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