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Ecommerce Integration - WooCommerce

WooCommerce, a fully customizable, open source ecommerce plugin for WordPress, integrates with WhatConverts to track not only your transactions, but also your calls, chats and form submissions, to show you exactly what source, medium and marketing converted.

Integrating your WooCommerce and WordPress page with WhatConverts gives you the full picture of how and when a customer converts. At WhatConverts, we know that ecommerce sites often receive less than 50% of their orders online; sometimes even less than 10%!

Think about your current Analytics reporting and the customers that seemingly “go dark” after many visits to your store. Where did they go? Did they convert? Did they complete a purchase over the phone? Not capturing incoming leads over the phone, through web chats or form submissions can, and will, lead to lower conversion rates and skewed marketing optimizations.

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to call and place an order?
  • Are the calls coming into my business leading to sales?
  • What marketing led a customer to begin a chat and place an order?
  • When a customer fills out a form, is that a “good” lead?

With WhatConverts, we allow you to see what marketing converts, whether they checkout, call, chat or begin the sales journey with a form submission; we track those conversions and sales back to the marketing responsible, giving you the complete marketing picture.

With your WooCommerce and WhatConverts integration, when a customer visits your site and makes a call to place an order, the WooCommerce integration will tie the sale into WhatConverts and update the lead information. You won’t have to worry about “lost leads” from users that call, chat or submit a web form – WhatConverts shows you what marketing converts.

Below is an example of a company with a strong ecommerce presence. Over 30 days, they received less than 50% of their conversions from ecommerce transactions.

Ecommerce with Calls

By using WhatConverts, this company can see how their PPC and SEO efforts are performing, not only based on the sales from online orders, but also calls, form submissions and chats. WhatConverts captures that lead data to help you make decisions based on the full marketing picture.

WooCommerce Dashboard

You can Update your Marketing Leads from WooCommerce in WhatConverts to see:

  • Sales Value
  • Quote Value
  • Quotable Leads

See Marketing Source and Medium Reports by:

  • Total Leads
  • Quotable Leads
  • Total Quoted Value
  • Total Sales Value

See Marketing Campaign and Keyword Reports by:

  • Total Leads
  • Quotable Leads
  • Total Quoted Value
  • Total Sales Value

More information on how to integrate with WooCommerce.

WooCommerce Integration