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Ecommerce Tracking for WooCommerce

WooCommerce is an eCommerce platform for building online businesses. If you’re using WooCommerce in WordPress, WhatConverts can track the transactions and display them in your WhatConverts dashboard.


    • You must have your WhatConverts Tracking Code placed

in the <head>

    • of the page. If you are using the WhatConverts WordPress Plugin, you will need to deactivate that and place the HTML Tracking Code in the header of your page. You can use a plugin such as

Insert Headers and Footers

    to accomplish this.

1Download, install and activate the Code Snippets Plugin.
2Hover over “Snippets“, select “Add New” from the menu. Give your Snippet a name and paste the following in the Code section.

add_action( 'woocommerce_thankyou', 'whatconverts_tracking' );
function whatconverts_tracking($order_id) {
	if ($order_id > 0) {
		$order = wc_get_order($order_id);
		if ( $order instanceof WC_Order ) {
			$completion_date = empty($order->get_date_paid()) ?  strtotime($order->get_date_created()) :  strtotime($order->get_date_paid());
			$current_date = new Datetime();
			$time_difference = $current_date->format('U') - $completion_date;
			if ($time_difference < 180) {
				$email = $name = $phone_number = $company = $address_1 = $address_2 = $city = $state = $postcode = $country = '';
				if (!empty($order->get_billing_email()))
					$email = $order->get_billing_email().' ';
				if (!empty($order->get_billing_first_name()))
					$name .= $order->get_billing_first_name().' ';
				if (!empty($order->get_billing_last_name()))
					$name .= $order->get_billing_last_name();
				if (!empty($order->get_billing_phone()))
					$phone_number = $order->get_billing_phone();
				if (!empty($order->get_billing_company()))
					$company = $order->get_billing_company();
				if (!empty($order->get_billing_address_1()))
					$address_1 = $order->get_billing_address_1();
				if (!empty($order->get_billing_address_2()))
					$address_2 = $order->get_billing_address_2();
				if (!empty($order->get_billing_city()))
					$city = $order->get_billing_city();
				if (!empty($order->get_billing_state()))
					$state = $order->get_billing_state();
				if (!empty($order->get_billing_postcode()))
					$postcode = $order->get_billing_postcode();
				if (!empty($order->get_billing_country()))
					$country = $order->get_billing_country();
				echo '<script type="text/javascript">
				if (!empty($email))
					echo '"Email Address": "'.$email.'",';
				if (!empty($email))
					echo '"Name": "'.$name.'",';
				if (!empty($company))
					echo '"Company": "'.$company.'",';
				if (!empty($address_1))
					echo '"Address 1": "'.$address_1.'",';
				if (!empty($address_2))
					echo '"Address 2": "'.$address_2.'",';
				if (!empty($city))
					echo '"City": "'.$city.'",';
				if (!empty($state))
					echo '"State": "'.$state.'",';
				if (!empty($postcode))
					echo '"Postal Code": "'.$postcode.'",';
				if (!empty($country))
					echo '"Country": "'.$country.'",';
				echo '}

Select “Run snippet everywhere“.

Run Snippet Everywhere

Click “Save Changes and Activate“.
3If you have a test product, you can go ahead and go through the checkout process. When you get to the Successful Order page, check your WhatConverts account for the successful transaction.