Agency Grows Clinic to $1.8M/yr in 6 Months Using Transparency & Clear Value

“The biggest complaint I hear is businesses that’ve been cheated by another agency. So the best outcome for me comes from the ‘Show Your Work’ business model. WhatConverts gives me the confidence I need to show clients that what we do is really working.”

Case Study

• Agency: MakeMeVisible
• Client: Veterinary Clinic
• Software: WhatConverts

The Challenge:

How do you earn trust from a business that’s been burned before? Easy—you take trust off the table. Ditch the number spinning. Drop the “creative reporting”. And instead, make transparency your top priority.

This is how marketing agency MakeMeVisible hoped to attract new clients. Rather than focusing on “vanity” KPIs—impressions, clicks, etc.—they wanted to report on the marketing metrics that mattered: calls received, leads generated, appointments booked. This is what businesses cared about. And if they could show clients these real, tangible KPIs, then the value of what they do would be clear (no trust required).

One client in particular, a brand new veterinary clinic, couldn’t afford to not generate new business. And MakeMeVisible was tasked with bringing in leads that not only called the new clinic, but also converted into actual customers and brought in revenue.

The Approach:

“Everybody talks about KPIs as if they’re a godsend. But KPIs don’t mean anything if you can’t put anything real to it like appointments made. If you provide that kind of a report, clients know they’re getting actual value, and that’s what WhatConverts provides.”

With WhatConverts, MakeMeVisible had everything they needed to deliver fluff-free results for the client.

Thanks to the platform, the agency could:

1. Skip past vanity KPIs
2. Tie success to specific efforts
3. Add extra value to help them succeed

Skip Past the Vanity KPIs

Vanity KPIs can be misleading because not every impression, click, or even call leads to a valuable conversion. For example, if a campaign with a $2,000 budget delivers 300 leads a month, that’s only valuable if those leads actually book appointments. If 298 end up being spam, you’ve practically wasted your entire budget.

With WhatConverts, MakeMeVisible could clearly see which leads were valuable and which were not. On an individual lead basis, they could listen to calls and read the transcripts to see if leads actually booked an appointment.

And if they wanted to evaluate leads on a larger scale, they could quickly determine lead quality by call duration. For instance, calls under 30 seconds likely did not result in booked appointments, so they could be ignored. But calls over one minute typically meant an appointment was booked. They could easily see this info in the Lead Manager…

And they could even create a Quick Report to get a clear visualization.

This data visibility let them report back on how many quality leads their campaigns generated, not just clicks or impressions.

Tie Success to Specific Efforts

Another core benefit of using WhatConverts is its ability to attribute leads to the exact source that generated them. For instance, MakeMeVisible could see exactly which source, medium, campaign, and even keyword brought a lead in.

Beyond that, they could even report on the sales value generated by each of these dimensions, including:

Sales Value by Source

Quote Value by Landing Page

Sales Value by Source

These reports made it easy to show clients the direct impact of their marketing as well as helped them make data-driven optimization decisions.

Add Extra Value to Fuel Success

Finally, WhatConverts also allowed MakeMeVisible to add extra value to their marketing services, including sales coaching opportunities.

For example, the agency could see which calls were not being answered. This allowed the client to identify phone coverage gaps or problem employees.

Beyond that, MakeMeVisible could also dig deeper into how calls were being handled. If a sales team member was not offering upsells for instance, the agency could point that out to the client. Then, the client could engage in sales training in order to boost their conversion rates.

This added value would help MakeMeVisible stand out not just as a marketing vendor, but as a marketing partner.

The Result:

“They’re only around 6 months old, but their revenue has grown to about $150,000 per month. It’s incredible."

The relationship between MakeMeVisible and the client was a complete success.

Thanks to the full data transparency WhatConverts provided, MakeMeVisible was able to grow their client’s revenue from nothing to $150,000 per month ($1.8M per year). This came from boosting the average number of quality calls to more than 400/mo.

On top of that, MakeMeVisible added even more value to the client by pointing to missed sales opportunities and offering added training for their team. As a result, conversion rates increased and more sales calls led to booked appointments.

In the end, it was clear the solution to a bad agency experience wasn’t trust—trust is earned. Instead, it was transparency. And MakeMeVisible’s “Show Your Work” approach gave the client exactly the level of transparency they were looking for.

Results Highlights

• Grew client’s brand new practice to $1.8M/yr clinic in ~6 months
• Went from 0 calls per month to 400 quality calls per month
• Provided extra value by offering sales team coaching opportunities with Call Recordings

Want to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!