WhatConverts
Avatar photo Alex Thompson
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Mar 15, 2024

Want to get marketing attribution down to the campaign, ad, and keyword level?

Then you need ValueTrack parameters in your Google Ads account.

These parameters track vital information about your leads and give you the data you need to make smarter marketing decisions, especially when paired with lead tracking in WhatConverts.

Best of all, setting up ValueTrack parameters (and turning on the Auto-tagging required to use them correctly) only takes a few minutes.

Setting Up Auto-Tagging & ValueTrack Tracking Templates

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    The process is so easy it can be done in just a few minutes:

    1. Log in to your Google Ads account.
    2. Navigate to “Admin” and then “Account Settings”.
    3. Click on “Auto-tagging”, check the box, and hit “Save”.
    4. Click “Tracking”. In the first box marked Tracking template, add the following:
      {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}

    5. Then click “Save”. NOTE: If you already have custom parameters in the “Tracking template” field, you can add those to the “Final URL suffix” field below.
    6. Set up your Google Ads integration within WhatConverts by following these six steps.

    That’s it!

    Help Center: Adding the ValueTrack Tracking Template in Google Ads

    Help Center: ValueTrack Templates for Shopping Ads or Product Listing Ads

    Need Help?

    Our support team is happy to help you set up Auto-tagging and ValueTrack Tracking Templates.

    Get in touch today and we’ll walk you through it.

    Read WhatConverts reviews on G2

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    Alex Thompson

    Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.

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