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ValueTrack is a time saver that uses tracking templates to add marketing data to your ad clicks. These templates can be added at Account, Campaign or Ad Level.
Before we show you some examples, it helps to know that {lpurl}
means landing page URL.
This template simply tracks the Keyword that triggers your ad:
{lpurl}?keyword={keyword}
This template also includes your Campaign ID, and Creative ID as well as the Keyword:
{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}
There is a lot more you can do with ValueTrack and more information can be found here.
Tracking templates are where you enter your tracking information and tell Google Ads how to assemble your URLs. Now, if you’d like to scale your tracking updates across multiple URLs, you can use a shared tracking template at the account, campaign or ad group level. If you’d prefer to manage your URL tracking information at the individual URL level, you can use a tracking template at the ad, keyword, or site link level.
Templates can be applied at the following levels within Google Ads:
1Sign into your Google Ads account.
2Select “All Campaigns” on the top left side of the interface.
3Click on “Settings” on the bottom left side of the menu.
4Select the “Account Settings” tab from the two tabs that appear at the top of the page.
5Choose the “Tracking” option and below Tracking Template, add {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}
inside the text box. click “Save“.
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