WhatConverts
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Forms Caldera Forms

    Last update on July 22, 2022

    Caldera Forms
    Landing Pages & Site Builders Unbounce Conversion Tracking Integration

    Last update on July 22, 2022

    Unbounce Conversion Tracking Integration
    Ad Platforms New Google Analytics 4.0

    Last update on July 22, 2022

    New Google Analytics 4.0
    Help Center Integrations Google Ads Integration

    ValueTrack Templates for Shopping Ads or Product Listing Ads


    1Sign into your Google Ads account. Select your Shopping Campaign. Click "Settings" in the left menu.

    2On the Shopping Campaign Settings page, select "Campaign URL options".

    Campaign URL Options shopping campaign

    Past "{lpurl}?campaign={campaignid}&content={creative}&keyword={product_id}" in the Tracking Template text box.

    Click "Save".

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    Google Shopping Ads or Product Listing Ads work a little differently to regular Google Ads campaigns. The main difference, from a tracking point of view, is that the shopping ads don't provide a ValueTrack Parameter for Keywords.

      Note: If you integrate WhatConverts with Google Analytics or Google Ads, we can show phone calls as conversions linked to your Shopping Campaign within your Analytics and Google Ads accounts.

    Instead of using the {keyword} parameter, we recommend using the {product_id}. The {product_id} is the ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed.

    ValueTrack Shopping Campaign Template Example
    {lpurl}?campaign={campaignid}&content={creative}&keyword={product_id}

    Create an Campaign Level Tracking Template for a Shopping Campaign

    Sign into your Google Ads account. Select you Shopping Campaign then click on "Settings". At the bottom of the campaign settings page you will see "Campaign URL options (advanced)", select this and click "Edit" to the right of Tracking Template. Add "{lpurl}?campaign={campaignid}&content={creative}&keyword={product_id}" to the text box that appears and hit "Save".

    Adding a ValueTrack template at Campaign Level

    Create an Ad Group or Ad Level Tracking Template for a Shopping Campaign

    Select your "Shopping Campaign", then select the checkbox next to the Ad Group you want to add the tracking template to. Select the "Edit" button and then "Change URL Options". Add "{lpurl}?campaign={campaignid}&content={creative}&keyword={product_id}" to the tracking template text box that appears and hit "Make Changes".

    Adding Valuetrack Template at Ad Group Level

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Schedule a Demo
    Whatconverts Features for your Business
    Append Marketing Data (WordPress)
    Lead Tracking Append Marketing Data (WordPress)

    Get email notifications for form submissions and online orders, with marketing data attached.

    Call Whisper
    Lead Tracking Call Whisper

    Give your salespeople lead tracking info before they even talk to the customer.

    Google Analytics Form Tracking
    Lead Tracking Google Analytics Form Tracking

    We make form tracking easy in Google Analytics, providing complete lead information and marketing data.

    CRM Lead Valuation
    Lead Management CRM Lead Valuation

    Set up integrations so that lead value is instantly transferred between WhatConverts and the CRM

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Lead Tracking Integration CallRail

      Last update on July 22, 2022

      CallRail
      Ad Platforms Bing Ads

      Last update on July 22, 2022

      Bing Ads
      Ecommerce Squarespace

      Last update on September 1, 2022

      Squarespace
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge