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GoHighLevel has earned its place among the most popular all-in-one platforms for a reason. It offers small businesses and agencies an impressive array of tools—from marketing automation and CRM to website building and social media management—all wrapped into one budget-friendly package.
But as your business evolves, you might find yourself needing deeper functionality in some areas. Think of it like choosing between a multi-tool and a specialized toolbox. While a multi-tool is incredibly convenient and versatile, sometimes you need the precision of purpose-built instruments.
That's where this guide comes in. Whether you're looking to:
We'll explore dedicated alternatives that excel in these specific areas.
Some businesses might use some of these tools to complement their existing GoHighLevel setup with more advanced features, while others might choose to replace GoHighLevel entirely with a custom stack. This isn't about finding a "better" solution—it's about finding the right fit for your needs as your business grows and your requirements become more complex.
Let's dive into the GoHighLevel alternatives and see which ones might be the perfect addition to your digital toolkit.
We chose WhatConverts because it excels at comprehensive lead tracking and precise marketing attribution — offering over 70 data points per lead and automated qualification features. This makes it ideal for businesses needing deeper marketing ROI insights.
GoHighLevel is a unified platform for small business owners, built around a core CRM system with integrated marketing, sales, and client management tools. Unlike traditional CRM platforms that require third-party integrations for additional functionality, GoHighLevel built its ecosystem from the ground up to ensure all components work together seamlessly.
Its key features include:
When a lead interacts with your business through one of the GoHighLevel tools, everything connects automatically: their information flows into the CRM, triggers relevant automation sequences, appears in your client's white-labeled dashboard, and maintains a complete interaction history.
Having all your business tools in one connected platform saves you from juggling multiple subscriptions and makes everything work together smoothly.
But as your business grows, you might find yourself needing more powerful tools for specific tasks. That's why this article focuses on tools that are experts in their field, rather than comparing GoHighLevel to other all-in-one platforms.
Looking for a powerful lead tracking tool? Get precise multi-channel attribution, automated lead scoring, and dynamic reporting with WhatConverts. Reach out to us and see exactly what drives your most valuable conversions.
After testing GoHighLevel ourselves and researching the market, we focused on finding tools that do specific jobs really well. While GoHighLevel is great at handling many business tasks in one place, some businesses might need more powerful tools for:
Each tool on this list is among the leaders in one of these areas. You might want to use them alongside GoHighLevel or switch to them entirely — it all depends on what your growing business needs most.
❗DISCLAIMER: We aren't covering every single tool in the market! Our focus is on highlighting the best alternatives that address some of GoHighLevel's limitations for various use cases. The goal is to provide insights into tools that cater to specific business needs.
WhatConverts is a comprehensive call tracking, attribution, and reporting platform that helps marketing agencies and clients tie exact value to their marketing efforts. Its key features include:
For agencies and B2C services that require precise call tracking and attribution, WhatConverts provides a dedicated solution, unlike GoHighLevel which spreads its basic tracking features across multiple areas like Reporting, Smart Lists, and Automation.
While GoHighLevel offers a broad set of marketing tools, WhatConverts excels as a specialized call tracking and attribution platform that helps you understand exactly what marketing brings in valuable leads. In the following sections, you'll learn where WhatConverts steps up!
WhatConverts captures and organizes over 70 data points about every lead that comes through your marketing channels in an intuitive, filterable list format.
From the source and medium that brought them in, to the campaign and keyword they responded to, right down to the landing page they converted on—WhatConverts puts all this valuable information front and center in the Lead Manager.
The Lead Manager serves as your central command center for all lead types—calls, forms, chats, emails, appointments, e-commerce, and more. Each lead profile can be enriched with additional context that matters to your business:
You can also create custom fields to track information specific to your industry or business needs, like:
GoHighLevel, on the other hand, captures leads through its own tools for landing pages, surveys, calls, appointments, and more. It also has a Smart Lists feature that unifies and filters contacts. However, it relegates attribution data to individual contact profiles and requires manual setup within automation workflows for lead value and scoring. In the end, while GoHighLevel does have some lead management features, WhatConverts makes it easier to see who leads are, where they came from, and what they're interested in.
⚡ WhatConverts in Action: When a potential customer calls about your services, WhatConverts automatically captures their journey, for example: which Google Ad they clicked, what keywords triggered the ad, which landing page they visited, how long they stayed on the call, and whether they were qualified as a good lead.
All your lead data becomes instantly searchable and filterable, helping you identify patterns and opportunities in your marketing performance.
WhatConverts goes beyond simple lead tracking with Lead Intelligence, a powerful feature that automates lead qualification and scoring based on your specific business rules. While GoHighLevel requires a complicated setup of qualification scoring within your active workflows, WhatConverts' Lead Intelligence automatically qualifies leads in minutes, not hours. All it takes is setting up a few IF/THEN automation rules.
Lead Intelligence combines three powerful capabilities:
Overall, it saves you a lot of manual work, removes the burden of lead qualification from your clients, enables smarter Google Ads optimization through selective conversion tracking, and provides numerical value on a custom scale that makes it easier to demonstrate marketing value and ROI to your clients.
⚡ WhatConverts in Action: When a potential lead comes in, Lead Intelligence automatically evaluates the interaction based on your criteria.
Instead of manually reviewing calls and form submissions, the system checks call duration, conversation content, page visits, and form completions. When it spots a quality lead, it automatically triggers your preset actions—updating your CRM, sending the right conversion value to Google Ads, and categorizing the lead in your dashboard.
In other words, it recognizes a hot lead and hands it over.
WhatConverts doesn't just collect lead data—it organizes it into clear, actionable insights with reporting tools that show exactly which marketing works.
The All-In-One Lead Report or Summary Report collects every lead from every marketing channel in one place. Phone calls, form submissions, chats, e-commerce transactions, and more—all your conversions appear in your WhatConverts dashboard, complete with their sources and detailed information like lead pages, landing pages, form details, call recordings, and chat transcripts.
Need only quick insights?
That's what the Quick Reports tool is for. It allows you to generate attribution reports with just two clicks to analyze conversions without building complex reports. And when you need deeper insights, you'll find customizable attribution reports in the Reports Library. These let you analyze leads by specific sources, mediums, and keywords, even tracking sales value per marketing channel.
While GoHighLevel limits you to separate attribution, call, appointment, and ad reporting dashboards, WhatConverts covers everything from quick insights and detailed analysis to comprehensive overviews and unified dashboards.
⚡ WhatConverts in Action: When reviewing this month's marketing performance, start with your Monthly Summary to see which channels brought in the most leads compared to last month.
Notice your Google Ads campaign is performing well?
Dive deeper with Quick Reports to see which keywords are bringing in qualified leads. Then create a custom report from the Reports Library to analyze sales values across different channels. Instead of piecing together data from multiple sources, you have the complete picture of your marketing performance right at your fingertips.
Then, use these insights to optimize your budget—boost investment in high-performing channels, adjust underperforming campaigns, and show your clients exactly how your marketing efforts are paying off.
Both WhatConverts and GoHighLevel let you send click and conversion data back to Google Ads, but WhatConverts gives you more control over this process.
Instead of sending every conversion, WhatConverts lets you determine which leads get sent back based on your qualification criteria, like whether the lead is quotable or has an associable sales value. This means you can feed Google's algorithm higher-quality conversion data, training it to target only your most valuable leads.
⚡ WhatConverts in Action: Let's say you're managing Google Ads campaigns and getting plenty of leads, but not all of them are worth the same to your business—some are just price shoppers who never convert, while others become valuable long-term customers.
With WhatConverts, you can tell Google which leads are your ideal customers.
When a lead spends more than three minutes on a call discussing your services and gets marked as qualified by your sales team with a high quote value, WhatConverts automatically sends this information back to Google Ads. Over time, Google learns to find more of these high-value leads instead of just anyone who fills out a form or makes a quick call.
Your ad spend starts working smarter, not harder.
NOTE: We looked into other leading tracking software on the market and found CallRail to be on the top many times. CallRail has a respectable 4.6 rating on G2 and excels in providing comprehensive call tracking and analytics, making it a preferred choice for businesses primarily focused on phone call conversions; in contrast, WhatConverts offers robust tracking across multiple lead types—including calls, forms, and chats—allowing for a more holistic analysis of marketing efforts.
WhatConverts offers flexible pricing, with each individual plan including more advanced features.
Individual Business plans begin at $30/month for call tracking features, $60/month for added form and chat tracking, $100/month for call flows and advanced reporting, and $160/month for customer journey, lead intelligence, and multi-click marketing attribution features. Each plan includes $30 of free usage credit, and then usage is charged additionally.
The Agency tier starts at $500/month for full lead tracking, $800/month for call flows and advanced reporting, and $1250/month for customer journey, lead intelligence, and multi-click marketing attribution features. The Agency plans include up to $400 in free usage credits.
The usage credits cover the number of call tracking numbers and the number of monthly leads generated by your business via phone calls, forms, chats, and transactions.
Additional features like white labeling ($50/month), call transcription ($0.02 per minute), and text messages ($0.03 each) are available as needed and can also be paid for by included credits within each plan.
Here are some reviews of WhatConverts from the third-party software review site, G2. To view all reviews of WhatConverts on G2, click here.
Choose WhatConverts if:
Want to know exactly which marketing efforts bring in your best leads? Start your WhatConverts trial today and track every customer touchpoint—from first click to final conversion—in one powerful dashboard.
Close CRM is a sales outreach solution that streamlines the sales process with built-in calling, SMS, email, and advanced automation tools like the Power Dialer for efficient cold calling. It offers quick setup with a customizable interface and automates administrative tasks. Perfect for businesses in B2B industries needing a specialized CRM to optimize sales, Close CRM is a strong alternative for teams that have outgrown more general solutions.
GoHighLevel's CRM tools, which Close CRM enhances with a more streamlined solution, are distributed across the platform, including within Contacts, Opportunities, Conversations, and the LC - Phone System.
Close CRM stands out in the following areas:
🏅 NOTE: We considered other CRMs, but Close CRM and GoHighLevel both cater to experienced teams that need an easy-to-implement solution. We ultimately chose Close CRM for some of its superior features. Catering to different kinds of users, here are the alternatives that we're also considered. For smaller teams, Pipedrive offers a streamlined tool that covers the basics, while Zoho CRM is a great choice for larger teams, offering robust features for high-volume sales—though implementation may require dedicated support.
Close CRM offers four pricing plans:
It also offers a 14-day free trial.
Here are some reviews of Close CRM from the third-party software review site, G2. To view all reviews of Close CRM on G2, click here.
Choose Close CRM if:
ActiveCampaign is a powerful email marketing platform focused on advanced automation and personalization. With powerful dynamic content, AI-driven workflows, and enabled integrations with 950+ apps, it's the perfect alternative for high-volume B2C businesses looking to upgrade their tech stack with email marketing capabilities beyond all-in-one platforms.
GoHighLevel's comparable email marketing automation tools, which ActiveCampaign offers a more advanced alternative to, can be found on the platform within the Marketing and Automation tabs.
ActiveCampaign excels in the following areas:
🏅 NOTE: We explored other email marketing options, but ActiveCampaign stands out as the best alternative for its industry-leading deliverability score. We also considered Brevo as it offers a more affordable option that includes in-app transactional emails. And then there's Keap, which excels for service-based businesses thanks to its appointments, quotes, invoicing, and payments features. However, none of them can match ActiveCampaign's advanced automation capabilities.
ActiveCampaign offers four pricing plans based on the number of contacts. The following prices are for 1,000 contacts:
It also offers a 14-day free trial.
Here are some reviews of ActiveCampaign from the third-party software review site, G2. To view all reviews of ActiveCampaign on G2, click here.
Choose ActiveCampaign if:
Sprout Social is a social media management platform designed to reinforce scheduling, publishing, monitoring, and analytics. With features like a unified inbox, social listening, and advanced reporting, it's ideal for businesses like digital marketing agencies seeking specialized tools to optimize social media strategies, making it a strong alternative to all-in-one platforms.
GoHighLevel's comparable social media marketing tools, which Sprout Social enhances with more robust features, are found within the Marketing tab under Social Planner and the Conversations tab.
Sprout Social excels in the following areas:
🏅 NOTE: We chose Sprout Social as the best alternative for social media management due to its top ratings on G2 for ease of use, support, and features. While we considered Hootsuite for its advanced tools like ad scheduling, it didn't match Sprout Social's user satisfaction rating. We also considered Sprinklr, which includes social listening in its lower-tier plans, unlike Sprout Social's add-on approach. However, Sprinklr is enterprise-focused, making it less suitable for those looking for more straightforward solutions.
Sprout Social offers four pricing plans:
Offers a 30-day free trial.
Here are some reviews of Sprout Social from the third-party software review site, G2. To view all reviews of Sprout Social on G2, click here.
Choose Sprout Social if:
Circle is a comprehensive community platform designed to help creators, educators, and businesses build vibrant, engaged online spaces. Offering integrated tools like courses, live streaming, and events, supported by advanced analytics, Circle allows you to foster meaningful connections and deliver impactful content, making it an ideal choice for those focused on community-driven growth.
GoHighLevel's comparable Courses and Communities features, which Circle upgrades, are found under the Memberships tab.
Circle excels in the following areas:
🏅 NOTE: We've explored other community and course platforms, and while Bettermode is perfect for those prioritizing high customization and Mighty Networks excels with its advanced AI tools for building communities and courses, neither offers native email marketing—which both Circle and GoHighLevel do.
Circle offers four pricing plans:
Offers a 14-day free trial.
Here are some reviews of Circle from the third-party software review site, G2. To view all reviews of Circle on G2, click here.
Choose Circle if:
REVIEWS.io is a dedicated platform for managing reviews and online reputation, offering tools for automated product and company review collection and more. It's ideal for e-commerce, brick-and-mortar stores, and businesses investing in Google Ads, where it's key to showcase genuine customer feedback and boost credibility.
REVIEWS.io upgrades GoHighLevel's comparable reputation management and review requesting tools, found under the Reputation tab and Settings.
REVIEWS.io excels in the following areas:
🏅 NOTE: We've also considered Podium, which is frequently featured on online reputation management lists. However, Podium is a comprehensive solution offering a wide array of communication and customer interaction tools, with review management as just one of its components. Given its broader scope, we felt it deserved recognition beyond solely its review capabilities.
REVIEWS.io offers three pricing plans, with costs increasing based on the number of review invites, SMS invites, and survey replies:
It also offers a 14-day free trial.
Here are some reviews of REVIEWS.io from the third-party software review site, G2. To view all reviews of REVIEWS.io on G2, click here.
Choose REVIEWS.io if:
ClickFunnels is a specialized platform designed to help businesses create and optimize high-converting sales funnels. While GoHighLevel offers a broader set of tools for various businesses, ClickFunnels shines for information-based, coaching, and digital product businesses. It provides advanced funnel-building features with a large library of pre-built templates that are designed to drive digital product sales.
GoHighLevel's funnel building tools that we'll be comparing to ClickFunnels can be found under the Sites tab.
🏅 NOTE: We've also explored other options, but ClickFunnels stands out as the best alternative for its advanced features and extensive pre-built templates. We considered Systeme.io due to its competitive pricing and high ratings (4.8 on G2!), but its all-in-one approach and fewer ready-made templates make ClickFunnels the better choice for focused funnel creation.
ClickFunnels offers two pricing plans:
It also offers a 14-day free trial.
Here are some reviews of ClickFunnels from the third-party software review site, G2. To view all reviews of ClickFunnels on G2, click here.
Choose ClickFunnels if:
While GoHighLevel excels as an all-in-one solution, growing businesses often need purpose-built tools that offer deeper capabilities in specific areas. Based on our research, here are the best alternatives:
Remember, you don't have to choose between GoHighLevel and these alternatives exclusively — many businesses successfully use GoHighLevel alongside other tools to create their ideal tech stack. Consider your specific needs and growth plans when deciding which solution works best for you.
Stop guessing which marketing efforts work best. With WhatConverts, you'll see the exact path your best leads take to reach you. Start your free 14-day trial or reach out to us and get the clarity you need to grow your business!
Michael Cooney is a co-founder of WhatConverts. Connect with him on Twitter or via email at michael.cooney@whatconverts.com.
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