Google Analytics is the most popular analytics software in use today, it makes sense that agencies and website owners want to track all your marketing actions in Google Analytics.
At WhatConverts our mission is show you what marketing sources/channels convert into leads, quotes and sales. Our tracking and reporting is focused on easily showing what marketing channels are delivering the best leads, with lead management to dig into specific leads and simple reporting to analyze leads and marketing channels.
For people that want to dig deeper into their web data we integrate our call, form and chat tracking with Google Analytics. Now you can get much richer Google Analytics reporting where we can display events and goal completions right in your Google Analytics reports.
Below I'll show you how to integrate your WhatConverts account with Google Analytics, discuss events and goals and then show you a few of our favorite reports.
Viewing events does provide some insights. Events can also be used to create advanced segments in your Google Analytics reporting. Next, I will show you my preference on how to use events to trigger goal completions to provide richer reporting in the standard Google Analytics reporting.
Goal completions or conversions have been built into many standard reports within Google Analytics. Below I've included screenshots of some of my favorite reports. From these reports we can view phone call goals by traffic source, campaign or keywords.
Acquisition > All Traffic > Source/Medium
Acquisition > AdWords > Campaigns
Acquisition > Adwords > Keywords
Conversions > Goals > Overview
Using events to trigger goal completions is a simple 3 step process to create a new goal.
Now each time a call is tracked through WhatConverts we'll send an event to your Google Analytics account. This event will then trigger a goal completion that will make your Google Analytics reporting much richer.
These goal completions can also be used as AdWords conversions. This means you can track phone calls made back to a specific campaign and record them as conversions.
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.Request a Live Demo
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