Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Ad Platforms Google Analytics

    Last update on July 21, 2022

    Google Analytics
    Landing Pages & Site Builders ClickFunnels

    Last update on July 22, 2022

    ClickFunnels
    Help Center Integrations

    Google Analytics Integration


    1Log into the WhatConverts profile you'd like to set up Google Analytics 4 in. Click "Tracking" in the top menu. Select "Integrations".

    Integrations Menu Selection

    Click "View Details" in the Google Analytics module.

    2Click "+ Add Property". Select "Google Analytics Version 4" from the Property Type drop down.

    Enter your Measurement ID and API Secret from Google Analytics into the boxes where prompted.

    Where to find your Google Analytics Measurement ID and API Secret

    1. Sign in to your Google Analytics account. Click on the "Admin" tab in the bottom left of your screen. Make sure the correct Account and Property are selected.
    2. Click on "Data Streams" located under the Property section and select the data stream you would like to send leads to. You will see your "Measurement ID", copy and paste that value in the Measurement ID box in the Google Analytics integration in WhatConverts.Where to find Google Analytics 4 Measurement ID
    3. In the same window in Google Analytics, under Additional Settings, click on "Measurement Protocol API Secrets". Click "Create".Create a Measurement Protocol API Secret in Google Analytics 4

      In the window, give your API secret a nickname then click "Create" again. You will see your API Secret, copy and paste that value in the API Secret box in the Google Analytics integration setup in WhatConverts.

      API Secret Value for Google Analytics 4

    Once the values have been added to the Enter property information page in WhatConverts, click "Next Step".

    Select the Lead Types you would like to pass to Google Analytics 4 and click "Finish".

    See Lead Events in Google Analytics 4

    Log into Google Analytics, make sure to select your GA4 property. Under the Events section on the left side navigation, click "All Events".

    Note:

      It can take 24-48 hours for your events to show up in GA4.

    The events you'll see from WhatConverts have the following names and parameters attached to the events.

    Phone Call

    Event Name: phone_call

    • phone_name => {Phone Title}
    • tracking_number => {Tracking Number}
    • call_duration_seconds => {Duration in Seconds}
    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Web Form

    Event Name: web_form

    • form_name => {Form Title}
    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Appointment

    Event Name: appointment

    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Chat

    Event Name: chat

    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Event

    Event Name: event

    • category => {Event Category}
    • action => {Event Action}
    • label => {Event Label}
    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Email

    Event Name: email

    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Text Message

    Event Name: text_message

    • phone_name => {Phone Title}
    • tracking_number => {Tracking Number}
    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Transaction

    Event Name: purchase

    • transaction_id => {Transaction ID}
    • shipping => {Transaction Shipping}
    • tax => {Transaction Tax}
    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    Other

    Event Name: other

    • value => {Sales Value}
    • status => {Unique/Repeat} Lead
    • page_location => {Lead URL}
    • source => {Source}
    • medium => {Medium}

    If you'd like to see your events as conversions in your acquisition data, toggle the Mark as conversion tab to "On".

    Data Thresholds

    If there are a low number of events during the selected date range then it is possible for Google Analytics to not display certain events due to their data thresholds.

    You can change the reporting identity in Google Analytics to device-only reporting to make sure that all events are reported. In Google Analytics select "Admin" then under your property select "Reporting Identity" and finally select the "Device-based" option (click "Show all" if not shown by default) and click "Save".

    It is possible to change the reporting identity to from one option to another without affecting data. Please visit Reporting Identities for additional information.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    1Login to your WhatConverts account. Under Profile, select "Integrations" and click "Google Analytics".
    2At the top of the page, select "+ Add Property". Under Property Type, select "Google Analytics Version 4" from the Property Type drop down.

    Enter your Measurement ID and API Secret from Google Analytics into the boxes where prompted.

    Where to find your Google Analytics Measurement ID and API Secret

    1. Sign in to your Google Analytics account. Click on the "Admin" tab in the bottom left of your screen. Make sure the correct Account and Property are selected.
    2. Click on "Data Streams" located under the Property section and select the data stream you would like to send leads to. You will see your "Measurement ID", copy and paste that value in the Measurement ID box in the Google Analytics integration pop up in WhatConverts.Where to find Google Analytics 4 Measurement ID
    3. In the same window in Google Analytics, under Additional Settings, click on "Measurement Protocol API Secrets". Click "Create".Create a Measurement Protocol API Secret in Google Analytics 4

      In the window, give your API secret a nickname then click "Create" again. You will see your API Secret, copy and paste that value in the API Secret box in the Google Analytics integration pop up in WhatConverts.

      API Secret Value for Google Analytics 4

    In the Google Analytics pop up in WhatConverts, click "Add".

    See Lead Events in Google Analytics 4

    Log into Google Analytics, make sure to select your GA4 property. Under the Events section on the left side navigation, click "All Events".

    Note:

      It can take 24-48 hours for your events to show up in GA4.

    The events you'll see from WhatConverts are the following:

    Phone Calls: phone_call
    Web Form Submissions: web_form
    Chats: chat
    Text Messages: text_message
    Transaction: purchase
    Custom Events: event

    If you'd like to see your events as conversions in your acquisition data, toggle the Mark as conversion tab to "On".

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Schedule a Demo
    Whatconverts Features for your Business
    Iframe Form Tracking in Google Analytics
    Lead Tracking Iframe Form Tracking in Google Analytics

    Tracking your iframe forms in Google Analytics is important to make sure that you are attributing your conversion goals correctly.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Ad Platforms Google Analytics

      Last update on July 21, 2022

      Google Analytics
      Landing Pages & Site Builders ClickFunnels

      Last update on July 22, 2022

      ClickFunnels
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge