Google Analytics is the most popular analytics software in use today, it makes sense that agencies and website owners want to track all your marketing actions in Google Analytics.
At WhatConverts our mission is to show you what marketing sources/channels convert into leads, quotes and sales. Our tracking and reporting is focused on easily showing what marketing channels are delivering the best leads, with lead management to dig into specific leads and simple reporting to analyze leads and marketing channels.
For people that want to dig deeper into their web data we integrate our call, form and chat tracking with Google Analytics. Now, you can get much richer Google Analytics reporting where we can display events and goal completions right in your Google Analytics reports.
In this series of articles we’ll show you how to integrate your WhatConverts account with Google Analytics, discuss events and goals.