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What Is Marketing Attribution & Which Models Are Best?

In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering powerful insights.

Did You Know – Holiday Call Flows
Marketing Did You Know – Holiday Call Flows

Holiday Call Flows let you add a more customized, valuable experience to your typical call flows during a holiday.

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them
Marketing Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them

Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook
Marketing Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook

What's the best way to get your PPC and SEO working together? By using the Gap Analysis strategy. Here's how...

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Marketing Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?

Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?

[News] How the Google Ads Update to Transparency Center Affects Marketers
Marketing [News] How the Google Ads Update to Transparency Center Affects Marketers

A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

Marketers: How to Adapt to Google Ads Automation & AI
Marketing Marketers: How to Adapt to Google Ads Automation & AI

The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...

PPC vs. SEO: Pros, Cons and When to Use Each
Marketing PPC vs. SEO: Pros, Cons and When to Use Each

At WhatConverts, we’re huge fans of PPC. And SEO is another one of our favorites. But the truth is, every...

3 Ways Your PPC Campaigns Positively Impact Your SEO
Marketing 3 Ways Your PPC Campaigns Positively Impact Your SEO

In this article, we look at three ways running PPC ads benefits your SEO—from active strategies you can use to...

The Triple T of Search Marketing: Why Search is so Powerful
Marketing The Triple T of Search Marketing: Why Search is so Powerful

What makes paid search marketing so powerful is that you can target your audience at the time they need your...

HubSpot Marketing Hub vs. WhatConverts: Which is best for your business?
Marketing HubSpot Marketing Hub vs. WhatConverts: Which is best for your business?

In this article, we’ll provide you with a detailed comparison of HubSpot Marketing Hub and WhatConverts, including their features, main...

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