How to: Identify Your Client’s Best Sales Reps
How to: Improve Call Handling with Zero Extra Training
Sales teams lose good leads because they answer every call blind, with no campaign info, no keyword, no intent signal.
2026 Will Be the Year of the Precision-First Marketer
Precision-first marketers are 27% more likely to keep media waste under 10% compared to the average marketer.
How to: Build an Ad Blocker for Spam Clicks
Just like an ad blocker prevents pop-ups from ever loading, you can teach your campaigns to ignore traffic that’s never...
What to Do When Getting Client Feedback Feels Impossible
The feedback breakdown doesn’t happen because clients don't care. It happens because providing useful lead data requires work.
Where Good Leads Go to Die: the Poor Call Handling Problem
The lead was qualified. The prospect was ready. But the call got fumbled—and now your client questions whether your marketing...
How Roofers Should Budget for Growth (and Still Turn a Profit)
Spend too little and the phone stops ringing. Spend too much and every job feels like you’re working for free.
Marketers Generate Revenue. So Why Don't They Get Any Credit?
Sales can tell you exactly how much revenue they closed last quarter. Marketing usually can’t.
40% of Marketers Can't Track Pipeline Generated—And Phone Calls Are the Missing Link
For service businesses, phone calls often drive more leads than form fills. That means data silos are severing the majority...
Why Your Ad Platform Can’t Optimize for Revenue
Sales can go after higher-value prospects. They can steer the pipeline toward profit. Marketing doesn’t get that lever.
How to: Get a Client-Ready Report in Seconds
Data tells a story, but only if it's presented well. And when a client wants an update fast, presenting it...
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