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How to Build a Marketing-Focused Voice of the Customer Program

Learn how marketers can use a Voice of the Customer program and VoC data to attract leads, improve campaigns, and drive ROI.
7 Lead Generation KPIs (and the One that Matters Most)
Marketing
7 Lead Generation KPIs (and the One that Matters Most)

Learn which lead generation KPIs are the most important for proving the real value of your marketing efforts.

How to Speed Up Your Lead Qualification: 6 Proven Strategies
Marketing
How to Speed Up Your Lead Qualification: 6 Proven Strategies

Lead qualification is a vital step in optimizing your marketing and empowering your sales team. Here are 6 proven strategies...

7 Digital Marketing Myths Clients Often Believe (And How to Set the Record Straight)
Marketing
7 Digital Marketing Myths Clients Often Believe (And How to Set the Record Straight)

Managing client questions can be tough. Here are some useful ‘template’ responses next time you’re challenged on a digital marketing...

How to Use Lead Qualification to Optimize Your Marketing
Marketing
How to Use Lead Qualification to Optimize Your Marketing

Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...

Safe Mode: Blur Private Client Data (Great for Demos & Video Content)
Marketing
Safe Mode: Blur Private Client Data (Great for Demos & Video Content)

Blur out confidential client data with Safe Mode. It's perfect for running real-data demos, creating content, and sharing success stories.

What Is Lead Management & How to Find the Right Tool
Marketing
What Is Lead Management & How to Find the Right Tool

Lead management lets marketers spot optimization opportunities and increase ROI. This guide shows you how to find the right software...

Did You Know? – Multi-Ring
Marketing
Did You Know? – Multi-Ring

With a multi-ring system, you can ensure every important call gets answered, even when individual team members are away from...

Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS
Marketing
Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS

Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...

10X Your Agency's Growth: 15 AI Tools That Actually Work
Marketing
10X Your Agency's Growth: 15 AI Tools That Actually Work

These 15 AI tools have transformed how we work – they’re supercharging our productivity, creativity and most importantly – our...

Agency Learns How to Train the Algorithm, Wins 12.4X ROAS
Marketing
Agency Learns How to Train the Algorithm, Wins 12.4X ROAS

As Google Ads becomes more automated, what can marketers do to optimize their ad spend? Train the algorithm on better...

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