Most Manufacturing Leads Are Decided Before First Contact, So What Are You Actually Tracking?
HVAC's Seasonality Problem: Why Your "Average" CPC Means Nothing
Setting your AC to the same strength all year would be ridiculous. Yet that's exactly what many HVAC marketers do...
Your Campaigns Don't Know What Month It Is—And It's Costing You
Averages flatten everything, including seasonal patterns that could tell you exactly when to push hardest on your highest-revenue months.
Why HVAC Companies Lose to National Brands Locally (And How to Win)
The brands that own HVAC awareness have nearly abandoned paid search entirely.
1 in 4 Healthcare Call Leads Convert. Your Best Campaign Is Probably Doing Even Better.
That 25% average includes campaigns that only generate junk. Cut them, double down on your best campaigns, and watch your...
40% of Healthcare Emails Get Opened. Why Can't You Prove the ROI?
Email engagement in healthcare is through the roof. But email clicks measure curiosity, not revenue.
Why HVAC's 27% Missed Call Rate Is a Bigger Problem Than High CPCs
You report calls as leads, but a quarter of those leads never materialize for your client—so you're left looking like...
AI Isn’t a Creative Team: 3 Smarter Ways Agencies Are Using It
Campaigns stop standing out. Performance plateaus. This is the cost of using AI to replace creative work instead of protecting...
Marketers Have More Tools (and Less Confidence) Than Ever
When asked to grade themselves, marketers gave themselves a mediocre 82% on average. That’s a B-.
The Data Skills Gap That's Plaguing the Ad Industry
47% of in-house marketers and 32% of agency marketers struggle to keep up with the data-driven aspects of their work.
Report: Content Teams Are Shrinking, and Burnout Is on the Rise
76% of marketers say they experience burnout at least occasionally—and over half say it happens sometimes or very often.
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