37% of Consumers Start Searches with AI Instead of Google. Here's What You Need to Adapt
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Your Chatbot Is Stealing Credit From Your Best Campaign
When leads show up in your dashboard with "source: web chat," you get zero attribution to the campaign that brought...
How Roofers Can Come Out Ahead in 2026's Uncertain Economy
Half of all roofing contractors are stressed about the economy, but 89% predict that sales will increase in the coming...
The Referral-to-Search Funnel: How Marketers Turn Referrals Into Search Advantage
Learn how referral-driven leads move through search, why they’re hard to identify, and how agencies can optimize search campaigns with...
The Hot Lead That Sat in Your Inbox for 3 Days Because It Looked Like All the Others
Lead notifications were supposed to make follow-up faster. Instead, they created a new problem.
The Call Recording Compliance Trap Costing Medical Practices Thousands
Most practices don’t realize that every platform they use must be HIPAA certified—until something goes wrong.
Why "How Did You Hear About Us?" Is a Useless Question
When attribution relies on customer memories instead of data, budget shifts toward whatever the prospect remembers, not what actually works.
Demystifying Call Tracking Technology
Most marketers rely on call tracking every day—but very few truly understand how it works.
The Hidden Conversion Blind Spots Costing You Money
The real problem isn’t identifying a single touchpoint. It’s seeing every touchpoint that influenced the lead, because most journeys aren't...
74% of Ad Spend Is Digital. "Winging It" Is No Longer a Strategy.
When digital was 20% of the budget, guesswork was acceptable. At 74%, it’s just reckless.
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