Integrating your Shopify page with WhatConverts gives you the full picture of how and what leads a customer to convert. At WhatConverts, we know that ecommerce sites often receive less than 50% of their orders online; sometimes even less than 10%!
WhatConverts answers your conversion questions including:
- What marketing inspired a customer to call and place an order?
- Are the calls coming into my business leading to sales?
- What marketing led a customer to begin a chat and place an order?
- When a customer fills out a form, is that a “good” lead?
With WhatConverts, we allow you to see what marketing converts, whether they checkout, call, chat or start with a form submission, we can track those conversions and sales back to the marketing responsible giving you the complete marketing picture.
Below is an example of a company with a strong ecommerce presence. Over 30 days, they received less than 50% of their conversions from ecommerce transactions.
By using WhatConverts, this company can see how their PPC and SEO efforts are performing, not only based on the sales from online orders, but also calls, form submissions and chats. WhatConverts captures that lead data to help you make decisions based on the full marketing picture.
For more information on how to integrate Shopify with WhatConverts, click here.