What is the Shopify Integration?
Shopify is a leading eCommerce platform that allows you to build and manage an online store. WhatConverts enhances your Shopify shop by tracking not just online transactions, but also phone calls, form submissions, and chats, all attributed back to your marketing sources so you can see the complete customer journey.
Why Use the Shopify Integration?
- Track all lead types in one place: Monitor eCommerce transactions, phone calls, form submissions, and chats from a single dashboard
- Close the attribution gap: See exactly which marketing campaigns drive both online sales and offline conversions like phone calls
- Optimize for revenue, not just volume: Make data-driven decisions based on which sources bring the highest-value customers
- Capture 70+ data points: Collect detailed marketing attribution, including source, medium, campaign, keyword, landing page, and lead page for every transaction
- Get complete ROI insights: Connect every sale back to the marketing touchpoint that started the conversion
Examples of How Businesses Use the Shopify Integration
- Online retailers track phone orders alongside online transactions to see the full impact of their Google Ads campaigns
- eCommerce stores identify which marketing channels drive both immediate purchases and customer inquiries via chat or phone
- Agencies measure the ROI of their Facebook Ads by tracking transactions, calls from product pages, and form submissions
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