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Dimensionsional reporting sounds like a term invented by those ‘Data Nerds’ who take the fun out of marketing. It’s simply a name used in analytics that refers to selecting which information you want to see in a chart. For example, each UTM Parameter is a dimension.

Other examples:

  • Source: Google, Bing, Facebook
  • Medium: Organic, CPC, Referral
  • Campaign:
  • Keyword:
  • Ad:

More dimensions:

  • Location: Country, City
  • Telephone Number:
  • Email Address:
  • Custom Data: Vehicle Type, Dental Procedure, Product

WhatConverts Report Builder gives you the power to build reports using just one dimension like ‘keyword’, or up to five dimensions like ‘source, medium, campaign, keyword and ad’. With five dimensions, you can see your information in detail and answer specific questions about your marketing.

Applying filters allows you to see a more clear picture of which campaigns are working.

You can run a report using Source, Medium and Landing Page to reveal all your lead sources and their landing pages. If you want to focus on one source, you simply click on that source in the table to filter the report, giving you a clean look at a specific dataset with one click.

You can also exclude source data by simply clicking the ‘x’ next to the data you want to remove from the report.

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