Capturing form submissions from a lead generation campaign is crucial. Lead quality is a key factor when evaluating and running successful lead generation campaigns. Two campaigns delivering the same amount of leads can vary greatly in value depending on campaign targeting and the content shown to the user.
WhatConverts was developed to track ALL leads with all the most important information. By capturing the complete lead information, you are able to fully evaluate your campaigns.
Lead Data Capture:
- Contact information
Knowing who is submitted form, sounds obvious but it’s not a lead if you can’t contact the person. We capture all forms fields available in your form.
- Lead request
You need to know what a person is looking for to be able to qualify, quote or sell. Leads need quote request information to score a lead.
- Marketing data
Having the marketing data attached to each lead removes the mystery from where a what campaign or marketing channel is responsible for the lead.
WhatConverts captures the complete form lead information, allowing you to clearly see what marketing converts