Capturing form submissions from a lead generation campaign is crucial. Lead quality is a key factor when evaluating and running successful lead generation campaigns. Two campaigns delivering the same amount of leads can vary greatly in value depending on campaign targeting and the content shown to the user.
WhatConverts was developed to track ALL leads with all the most important information. By capturing the complete lead information, you are able to fully evaluate your campaigns.
Lead Data Capture:
- Contact information
Knowing who has submitted a form, sounds obvious but it’s not a lead if you can’t contact the person. We capture all forms fields available in your form.
- Lead request
You need to know what a person is looking for to be able to qualify, quote or sell. Leads need quote request information to score a lead.
- Marketing data
Having the marketing data attached to each lead removes the mystery from where a what campaign or marketing channel is responsible for the lead.
WhatConverts captures the complete form lead information, allowing you to clearly see what marketing converts
With WhatConverts your phone calls, form submissions, web chats and ecommerce transactions can all be seen in one place. You get that information directly in your WhatConverts dashboard so you can view and know what marketing brought them to you and lead data such as marketing data, lead page, landing page, form details, call details, chat transcripts and call recordings.
WhatConverts answers your conversion questions including:
- What marketing inspired a customer to reach out?
- Are the leads coming into my business leading to sales?
- When a customer fills out a form or calls, is that a “good” lead?
With WhatConverts, you have the tools to see what marketing converts, whether they call, chat or fill out a form; we can track those touchpoints back to the marketing responsible, giving you the complete marketing picture.
Don’t miss a beat with your lead tracking. Sign up with WhatConverts today for a 14 Day Free Trial and know What Marketing Converts.