Schedule Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Forms JotForm

    Last update on May 6, 2022

    Landing Pages & Site Builders Unbounce Conversion Tracking Integration

    Last update on May 6, 2022

    Unbounce Conversion Tracking Integration
    CRMs Pipedrive

    Last update on March 25, 2020

    Help Center Lead Tracking Form Tracking

    Tracking Web Forms

    New Dashboard
    Legacy Dashboard

    1Log into your WhatConverts profile, select the "Tracking" top menu item, then "Forms". Select "Web Forms".

    Web Form Selection

    Click "Add Web Form".

    2Select "Form Finder". Enter the URL your form is on. Click "Find Form".

      Note: Use the URL your form is located on. For example, if your form is on the contact page, use

    Select the form you would like to track from the list.

    Form Selection

    3Go to the URL your form is located on. Fill out and submit your form.

    4Go back to your WhatConverts profile. Select "Leads" from the top menu. Scroll down to the Lead Manager. You should see your test form submission in the list.

    Lead Manager Custom Form Submission

    To review the full Lead Details for the submission, including all of the form input data. Click "View Lead" as shown in the image above.

    Form Submission with Customer Journey

    If you have any questions, please contact us here: Contact WhatConverts Support or email

    Click "Finish".

    WhatConverts has been designed to be as simple and easy as possible to track your existing web forms. Some users have been asked us how we track their web forms without replacing their existing forms.

    There are two things you have to do that will allow WhatConverts to track your existing web forms:

    • Add Your Tracking Script. If you haven't added your WhatConverts tracking script to your website, add your tracking script. In the script, you will see your tracking code that is a unique identifier. This allows us to identify your profile.
    • Identify Your Web Forms. We need a "form name", "form action", "form id" or "form class" to know which form(s) to track. Once we know what forms to track, our script picks up the information submitted and adds them to your WhatConverts profile.

    How To Track Web Forms With WhatConverts

    1Login to WhatConverts and select your profile. If you have only one profile, this will be selected automatically.
    2Select the "Tracking" menu item. Click "Web Forms".
    Form Tracking
    3Click the "Add Web Form" button.
    Add Web Form
    4Add the URL of the page that contains the form you want to track. Our form finder will identify the forms available. Note that we will also find Search Bar forms and Email Subscribe forms on the page. We recommend adding a contact or lead/quote request forms. The Form ID highlighted in yellow is the form we want to add. Click the "Add" button.
    Form ID attribute has been highlighted in yellow for Form Tracking

      Note: WhatConverts uses Form Attributes of either the ID, Name, Class or Action to track your forms. Some form builders will use the same attribute value for all the forms on your site. If this is the case, you will see an error that reads "Web Form Already Exists." This simply means the attribute value has already been added.

    5You will then see the forms you have added for tracking listed on the Web Forms page.Forms inside of WhatConverts for Form Tracking
    6On your dashboard, you will see the No leads found message until we have received a web form submission. Go ahead and test your form by filling in the form on your website and submitting. The No lead found will disappear and you'll see the form submission listed on your dashboard.
    No leads found

    Was this page helpful?
    Request a Live Demo
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Request a Live Demo
    Whatconverts Features for your Business
    Filter/Group by Custom Field
    Lead Management Filter/Group by Custom Field

    Different businesses may need different data fields, and WhatConverts knows that.

    Plotting and Charting Options
    Analytics & Insights Plotting and Charting Options

    Create the exact report you need with customized plots and charts.

    Saved Reports
    Analytics & Insights Saved Reports

    Save the customized reports you create and use them again and again.

    Lead Qualification Dashboard
    Lead Management Lead Qualification Dashboard

    We made it easy to qualify leads within the ‘Live View’ WhatConverts dashboard.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Chat LiveAdmins

      Last update on November 24, 2020

      Forms Gravity Forms

      Last update on May 6, 2022

      Gravity Forms
      Ad Platforms Google Analytics

      Last update on April 6, 2021

      Google Analytics
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 Users Most Likely to Recommend Badge
      G2 High Performer Small Business Badge
      G2 High Performer Badge
      G2 High Performer Europe Badge