Learn more about your form-fill leads.

Integrate seamlessly with Google Analytics; simply add your Google Analytics tracking ID and WhatConverts will send Events each time a form submission occurs; no need to track a “Thank You” page.

See all your form conversions alongside your favorite analytics reports.

Here is more information about form tracking in Google Analytics.

google analytics form tracking

Benefits:

  1. Easy form tracking.
    Don’t hassle with temperamental thank you page confirmations or JavaScript events. Identify the form you want to track in WhatConverts and we will send form conversions to Google Analytics.
  2. Lead Alerts – Stable form tracking.
    Consistency is key when evaluating marketing results. There is nothing more frustrating than setting up your conversion tracking, and then one small change happens on a website and you find missing form conversion data. WhatConverts continues tracking as long as the form name doesn’t change. In addition, we have ‘Lead Alerts’ to notify when changes occur.
  3. Detailed Lead Data.
    Google Analytics Form Tracking is more accurately Conversion Tracking. Google Analytics tracks conversion goals, you will know an action was taken, such as a form being submitted. What they can’t tell you is if the form lead was good, bad or ugly.
    WhatConverts captures the complete lead with all the marketing and lead information.
  4. Lead Management.
    When evaluating marketing, you need to know the content of the leads. Sometimes viewing leads with a client helps identify if the leads were sufficiently targeted. Without a lead management system, this is a cumbersome process and is often missed. We store all leads, and they can be managed instantly (or a year or two down the road).

Get the tools you need to see what marketing converts, whether people call, chat or fill out a form. WhatConverts can track every touch-point back to the marketing responsible, giving you the complete marketing picture.

Don’t miss a beat with your lead tracking. Get WhatConverts today with a 14 Day Free Trial and start knowing what marketing works.

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How Companies use WhatConverts
Travel and Hospitality
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See exactly where your customers are coming from.

Finance and Insurance
Use Case Finance and Insurance

Which marketing channels are driving new clients? Find out.

Recommended Help Topics
Help Document Form Tracking

Last update on March 6, 2020

Lead Tracking
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Last update on April 5, 2020

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