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Google Analytics Form Tracking

Use WhatConverts for easy Form Tracking in Google Analytics, with the added benefit of storing complete web form submission information with marketing data attached. Integrate seamlessly with Google Analytics; simply add your Google Analytics tracking ID and we’ll send events each time a form submission occurs. See all your form conversions alongside you favorite analytics reports.

google analytics form tracking

See our Blog post on How to Instantly Improve You Form Tracking

Benefits:

  1. Easy form tracking.
    Don’t hassle with temperamental thank you page confirmations or JavaScript events. Identify the form you want to track in WhatConverts and we will send form conversions to Google Analytics.
  2. Lead Alerts – Stable form tracking.
    Consistency is key when evaluating marketing results. There is nothing more frustrating than setting up your conversion tracking, and then one small change happens on a website and you find missing form conversion data. WhatConverts continues tracking as long as the form name doesn’t change. In addition, we have ‘Lead Alerts’ to notify when changes occur.
  3. Detailed Lead Data.
    Google Analytics Form Tracking is more accurately Conversion Tracking. Google Analytics tracks conversion goals, you will know an action was taken, such as a form being submitted. What they can’t tell you is if the form lead was good, bad or ugly.
    WhatConverts captures the complete lead with all the marketing and lead information.
  4. Lead Management.
    When evaluating marketing, you need to know the content of the leads. Sometimes viewing leads with a client helps identify if the leads were sufficiently targeted. Without a lead management system, this is a cumbersome process and is often missed. We store all leads, and they can be managed instantly (or a year or two down the road). See more on ourĀ Lead Management