Use WhatConverts for easy Form Tracking in Google Analytics, with the added benefit of storing complete web form submission information with marketing data attached. Integrate seamlessly with Google Analytics; simply add your Google Analytics tracking ID and we’ll send events each time a form submission occurs. See all your form conversions alongside you favorite analytics reports.
See our Blog post on How to Instantly Improve You Form Tracking
- Easy form tracking.
- Lead Alerts – Stable form tracking.
Consistency is key when evaluating marketing results. There is nothing more frustrating than setting up your conversion tracking, and then one small change happens on a website and you find missing form conversion data. WhatConverts continues tracking as long as the form name doesn’t change. In addition, we have ‘Lead Alerts’ to notify when changes occur.
- Detailed Lead Data.
Google Analytics Form Tracking is more accurately Conversion Tracking. Google Analytics tracks conversion goals, you will know an action was taken, such as a form being submitted. What they can’t tell you is if the form lead was good, bad or ugly.
WhatConverts captures the complete lead with all the marketing and lead information.
- Lead Management.
When evaluating marketing, you need to know the content of the leads. Sometimes viewing leads with a client helps identify if the leads were sufficiently targeted. Without a lead management system, this is a cumbersome process and is often missed. We store all leads, and they can be managed instantly (or a year or two down the road). See more on our Lead Management