See On-Demand Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Ad Platforms Google Analytics

    Last update on July 21, 2022

    Google Analytics
    Landing Pages & Site Builders ClickFunnels

    Last update on July 22, 2022

    ClickFunnels
    Help Center Integrations Google Analytics Integration

    Tracking Web Form Submissions in Google Analytics


    Note: You first need to Connect WhatConverts to Google Analytics.

    1Log into Google Analytics select the "Admin" menu item on the left panel. Click "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as"Form Submission" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Category" to the event category; for Web Form Submissions from WhatConverts use Category Equals to "Form Submission". Click "Save".

    Form Submission Goal Setup in Google Analytics

    2When a Form has tracked in WhatConverts, log into Google Analytics and review your Acquisition traffic data with the Form Submission Goal selected in the Conversions section.

    Form Submission Goal in Google Analytics

    Note:

      • If you are sending Goal Completions as conversions to Google Ads

    and

      • you have an

    integration with Google Ads

      • in WhatConverts, you will receive duplicate conversions in Google Ads. To fix this, use either the WhatConverts/Google Ads integration

    or

      Google Analytics Goal Completion connection.

    If you have any questions, please contact us here: Contact WhatConverts Support or email [email protected]

    WhatConverts allows you to track form submissions inside of Google Analytics through Goal Completion Tracking.

    Note:

      • Make sure to set up your

    Google Analytics integration in your WhatConverts profile

      before setting up goals based on event completions.

    Using events to trigger goal completions can be done by first selecting the top "Admin" menu item in your Google Analytics account. Then, select "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as"Form Submission" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Category" to the event category; for Web Form Submissions from WhatConverts use Category Equals to "Form Submission". Click "Save".

    Now each time a Form is tracked through WhatConverts we'll send an event to your Google Analytics account. This event will then trigger a goal completion that will make your Google Analytics reporting much richer.

    Using WhatConverts for Form Tracking and to send the form submission event to Google Analytics means you no longer have to track the Thank You page.

    These goal completions can also be used as Google Ads conversions. This means you can track forms submitted back to a specific campaign and record them as conversions.

    Note:

      • If you are sending Goal Completions as conversions to Google Ads

    and

      • you have an

    integration with Google Ads

      • in WhatConverts, you will receive duplicate conversions in Google Ads. To fix this, use either the WhatConverts/Google Ads integration

    or

      Google Analytics Goal Completion connection.
    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    See On-Demand Demo
    Whatconverts Features for your Business
    Iframe Form Tracking in Google Analytics
    Lead Tracking Iframe Form Tracking in Google Analytics

    Tracking your iframe forms in Google Analytics is important to make sure that you are attributing your conversion goals correctly.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Ad Platforms Google Analytics

      Last update on July 21, 2022

      Google Analytics
      Landing Pages & Site Builders ClickFunnels

      Last update on July 22, 2022

      ClickFunnels
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge