Schedule Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Forms Elementor Contact Forms

    Last update on March 25, 2020

    Elementor Contact Forms
    CRMs PipelineDeals

    Last update on April 14, 2020

    PipelineDeals
    Forms JotForm

    Last update on March 25, 2020

    JotForm
    Help Center Integrations Google Analytics Integration

    Tracking Web Form Submissions in Google Analytics


    WhatConverts allows you to track form submissions inside of Google Analytics through Goal Completion Tracking.

    Using events to trigger goal completions can be done by first selecting the top "Admin" menu item in your Google Analytics account. Then, select "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as"Form Submission" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Category" to the event category; for Web Form Submissions from WhatConverts use Category Equals to "Form Submission". Click "Save".

    Now each time a Form is tracked through WhatConverts we'll send an event to your Google Analytics account. This event will then trigger a goal completion that will make your Google Analytics reporting much richer.

    Using WhatConverts for Form Tracking and to send the form submission event to Google Analytics means you no longer have to track the Thank You page.

    These goal completions can also be used as Google Ads conversions. This means you can track forms submitted back to a specific campaign and record them as conversions.

      Note: If you are sending Goal Completions as conversions to Google Ads and you have an integration with Google Ads in WhatConverts, you will receive duplicate conversions in Google Ads. To fix this, use either the WhatConverts/Google Ads integration or Google Analytics Goal Completion connection.
    Was this page helpful?
    👍Yes
    👎No
    Request a Live Demo
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Request a Live Demo
    Whatconverts Features for your Business
    Call Tracking Conversion Software
    Lead Tracking Call Tracking Conversion Software

    Purchase numbers to use with your call tracking conversion software.

    Compare Changes Over Time
    Analytics & Insights Compare Changes Over Time

    Compare data between any time period you want.

    White Label Lead Management
    Lead Management White Label Lead Management

    White label lead management gives your agency a better chance to retain clients, attract new clients, and maximize your value.

    Report Builder
    Analytics & Insights Report Builder

    Create, save and send unique reports that suit the needs of your business.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Chat Landbot.io

      Last update on June 19, 2020

      Landbot.io
      Reporting RankRanger

      Last update on May 19, 2021

      RankRanger
      CRMs PipelineDeals

      Last update on April 14, 2020

      PipelineDeals
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support