Integrating your BigCommerce page with WhatConverts gives you the full picture of how and when a customer converts. At WhatConverts, we know that ecommerce sites often receive less than 50% of their orders online; sometimes even less than 10%!

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to call and place an order?
  • Are the calls coming into my business leading to sales?
  • What marketing led a customer to begin a chat and place an order?
  • When a customer fills out a form, is that a “good” lead?

With WhatConverts, we allow you to see what marketing converts, whether they checkout, call, chat or start with a form submission; we can track those conversions and sales back to the marketing responsible giving you the complete marketing picture.

With your BigCommerce and WhatConverts integration, when a customer visits your site and makes a call to place an order, the BigCommerce integration will tie the sale into WhatConverts and update the lead information. You won't have to worry about "lost leads" from users that call, chat or submit a web form - WhatConverts shows you what marketing converts.

Below is an example of a company with a strong ecommerce presence. Over 30 days, they received less than 50% of their conversions from ecommerce transactions.

Ecommerce with Calls

By using WhatConverts, this company can see how their PPC and SEO efforts are performing, not only based on the sales from online orders, but also calls, form submissions and chats. WhatConverts captures that lead data to help you make decisions based on the full marketing picture.


Update your Marketing Leads from BigCommerce in WhatConverts:

  • Sales Value
  • Quote Value
  • Quotable Leads

See Marketing Source and Medium Reports by :

  • Total Leads
  • Quotable Leads
  • Total Quoted Value
  • Total Sales Value

See Marketing Campaign and Keyword Reports by :

  • Total Leads
  • Quotable Leads
  • Total Quoted Value
  • Total Sales Value

More information on how to integrate with BigCommerce.

BigCommerce Integration

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Whatconverts Features for your Business
Append Marketing Data to Orders (WordPress)
Lead Tracking Append Marketing Data to Orders (WordPress)

See which marketing source, campaign or keyword is responsible for online orders.

Ecommerce Tracking in Google Analytics
Lead Tracking Ecommerce Tracking in Google Analytics

Measure the exact revenue that each of your leads generated via eCommerce.

Recommended Help Topics
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Help Document BigCommerce Integration

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