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    Help Center Integrations

    BigCommerce Integration


    Send BigCommerce Transactions to WhatConverts

    1Add the WhatConverts tracking script to your BigCommerce site by going to the BigCommerce Control Panel. Click "Storefront" on the left side menu. Select "Script Manager". Click "Create a Script". In the Edit Script page, give your script a name and description. Select "Head" for Location on page, "All pages" for Pages where script will be added and "Script" for Script type. Paste your WhatConverts Tracking Script in the Script Contents section. Click "Save".

    2Go to your BigCommerce Control Panel and select "Advanced Settings" and choose "Web Analytics". Check the box next to Affiliate Conversion Tracking. Save your changes, and click on the Affiliate Conversion Tracking tab that appears at the top of the page. Paste your code into the Conversion Tracking Code box.

    <script type="text/javascript">
    //<![CDATA[
    wc_transaction_ypbib
    (
    '%%ORDER_ID%%',
    '%%ORDER_AMOUNT%%',
    '0',
    '0',
    {
     'Email Address': '%%ORDER_EMAIL%%'
    }
    );
    //]]>
    </script>
    

    Click "Save".

    Sending Offline Sales Values from BigCommerce to WhatConverts

    Through a connection with Zapier, you can integrate your BigCommerce account with WhatConverts to send sales values into existing leads.

    1Select "BigCommerce" as your Trigger App and "New Order" as the Trigger event. Connect your BigCommerce account and click "Continue".

    2Select "WhatConverts" and "Find Lead" as the Action event, click "Continue".
    Find Lead in WhatConverts via Zapier
    Connect your WhatConverts account and continue to the Set up action page.

      • For full instructions on connecting to Zapier, see:

    Connecting WhatConverts to Zapier

      .

    In the template, make sure to add "+1" to the beginning of Caller Number to find the number in E164 format, select the "Billing Address Phone" from your BigCommerce step. Click "Continue" then "Test & Continue".

    Caller Number Field to find in Zapier for BigCommerce Call Tracking Integration

    3Add one additional Action Step. Select "WhatConverts" as the Action App and "Update Lead" as your Action event. Select your "WhatConverts profile" and click "Continue" to setup the template.

    Lead ID

      • : select the "

    Custom

      • " tab from the drop down menu. Select "

    2. Find Lead

      • " and choose the "

    Lead ID

      • ".

    Quotable

      • : Select "

    Yes

      • ".

    Sales Value

      • : Choose "

    Step 1

      • " and then choose the "

    Total (Excluding Tax)

      • " or "

    Subtotal (Excluding Tax)

      ".

    Click "Continue". Review the information you're sending to WhatConverts, click "Test & Continue". Turn the Zap "On".

    4Log into your WhatConverts profile and locate the lead you have updated in the previous step. You will now see an updated Sales Value.

    Sales value updated in WhatConverts

    Send BigCommerce Transactions to WhatConverts

    1Add your WhatConverts tracking script to your BigCommerce site. In the BigCommerce Control Panel, click "Storefront" on the left side menu. Select "Script Manager". Click "Create a Script". In the Edit Script page, give your script a name and description. Select "Head" for Location on page, "All pages" for Pages where script will be added and "Script" for Script type. Paste your WhatConverts Tracking Script in the Script Contents section. Click "Save".

    2Go to your BigCommerce Control Panel and select "Advanced Settings" and choose "Web Analytics". Check the box next to Affiliate Conversion Tracking. Save your changes, and click on the Affiliate Conversion Tracking tab that appears at the top of the page. Paste your code into the Conversion Tracking Code box.

    <script type="text/javascript">
    //<![CDATA[
    wc_transaction_ypbib
    (
    '%%ORDER_ID%%',
    '%%ORDER_AMOUNT%%',
    '0',
    '0',
    {
     'Email Address': '%%ORDER_EMAIL%%'
    }
    );
    //]]>
    </script>
    

    Click "Save".

    Sending Offline Sales Values from BigCommerce to WhatConverts

    Through a connection with Zapier, you can integrate your BigCommerce account with WhatConverts to send sales values into existing leads.

    To integrate WhatConverts with BigCommerce, a Zapier account is required. Click on the following for instructions on how to connect WhatConverts with Zapier.
    1Select "BigCommerce" as your Trigger App and "New Order" as the trigger. Connect your BigCommerce account and click "Done Editing". Click "Do this..." to create a next step.

    2Select "WhatConverts" and "Find Lead" as the Search Action, click "Continue".

    Find Lead in WhatConverts

    In the template, make sure to add "+1" to the beginning of Caller Number to find the number in E164 format, select the "Billing Address Phone" from your BigCommerce step. Click "Continue" then "Test & Continue".

    Caller Number Field to find in Zapier for BigCommerce Call Tracking Integration

    3Add one additional Action Step. Select "WhatConverts" as the Action App and "Update Lead" as your Action. Select your "WhatConverts profile" and click "Continue" to setup the template.

    Lead ID

      • : select "

    Use a Custom Value (advanced)

      • " from the drop down menu.

    Custom Value for Lead ID ID

      • : Select "

    Step 2

      • " and choose the "

    Lead ID

      • ".

    Quotable

      • : Select "

    Yes

      • ".

    Sales Value

      • : Choose "

    Step 1

      • " and then choose the "

    Total (Excluding Tax)

      • " or "

    Subtotal (Excluding Tax)

      ".

    WhatConverts Zapier BigCommerce Integration Template

    Click "Continue". Review the information you're sending to WhatConverts, click "Test & Continue". Give your Zap a Name and turn the Zap "On". When a sale comes into BigCommerce after a customer calls your business, you are now able to update the sales value automatically in the WhatConverts lead.

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    Whatconverts Features for your Business
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    Ecommerce Tracking in Google Analytics
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    Measure the exact revenue that each of your leads generated via eCommerce.

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    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
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