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A Marketer's Guide to First-Party vs. Third-Party Cookies

From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're used.

9 Best Call Tracking Software of 2024 [Ranked & Scored]
Lead Tracking 9 Best Call Tracking Software of 2024 [Ranked & Scored]

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

What Is Lead Tracking & How Does It Make Your Marketing Better
Lead Tracking What Is Lead Tracking & How Does It Make Your Marketing Better

Lead tracking is essential for marketers and agencies to know where their leads are coming from and if their marketing's...

Did You Know – Call Greetings & Whispers
Marketing Did You Know – Call Greetings & Whispers

Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...

G2 Spring 2024 Reports: WhatConverts Now a Top Attribution Solution
Product Updates G2 Spring 2024 Reports: WhatConverts Now a Top Attribution Solution

If there's one thing the Spring 2024 G2 Reports show it's that users are discovering WhatConverts is so much more...

Did You Know – Accounts Usage Overview
Lead Tracking Did You Know – Accounts Usage Overview

Marketing agencies need to know the usage costs of lead tracking for clients on an account-by-account basis. Here's how to...

Better > More: Agency Segments Leads by Type, Grows Volume 220%
Lead Tracking Better > More: Agency Segments Leads by Type, Grows Volume 220%

More leads doesn't always mean more ROI. See how one agency achieved a 220% growth in quality leads by segmenting...

Did You Know – Exclude Values in Lead Manager
Lead Tracking Did You Know – Exclude Values in Lead Manager

Filtering leads inside Lead Manager is a snap. But did you know you can also exclude values from showing up...

Optimize with Ease – New Facebook Ads Integration Upgrade
Product Updates Optimize with Ease – New Facebook Ads Integration Upgrade

Our upgraded Facebook Ads conversion tracking integration lets you fine-tune your campaigns and optimize to grow your ROI.

Did You Know – Post-Call Lead Qualification
Marketing Did You Know – Post-Call Lead Qualification

WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...

How to Use Lead Attribution to Amplify Your Law Firm Marketing
Lead Tracking How to Use Lead Attribution to Amplify Your Law Firm Marketing

Lead attribution is the secret to more strategic (and impactful) law firm marketing. Here's how it can help your firm...

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