HIPAA Compliant Call & Form Tracking

At WhatConverts we’ve always taken steps to ensure user access and information is secure. We are pleased to announce that we have taken this a step further. We are happy to announce that WhatConverts now complies with all HIPAA standards for HIPAA enabled accounts. HIPAA (Health Insurance Portability and Accountability Act of 1996) was designed …

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New Integration – AgencyAnalytics Integrates with WhatConverts

AgencyAnalytics announced this week that they have expanded their Call Tracking integrations to include WhatConverts. If you’re not familiar with AgencyAnalytics, they offer a “All-In-One Reporting Platform for Agencies“. A regular feature request from our agency customers is for additional reporting.  We’re very happy that Agency Analytics have invested the time to integrate with WhatConverts, allowing …

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3 Ways to Implement Call Tracking

Let’s discuss the 3 options available to you when implementing your call tracking. Each option works in a slightly different way and we thought it would help explain the differences with a few images. What are your Call Tracking Options? Offline Marketing Source Tracking with DNI Keyword Level Tracking with DNI 1. Offline Call Tracking This …

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Why Top AdWords Agencies Trust WhatConverts for Conversion Tracking

The measure of a great AdWords agency comes down to the number of conversions it can generate for its customers. At the end of the day, AdWords agencies are tasked with the goal of converting advertising dollars into leads and sales. In many cases, leads are the standard utilized for Google AdWords conversion tracking. Google provides you with …

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Instantly Improve Your Web Form Tracking

It’s easy to receive web form submissions from your website and it’s also relatively painless to track each submission as a conversion goal in Google Analytics. However, WhatConverts makes tracking form submissions in Analytics even simpler. Utilizing tracking forms in Analytics enables you to see how many conversions you receive from each traffic/marketing source. At …

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New Reporting & Management Features have Arrived

We’ve been beavering away improving WhatConverts and making sure you, our customers are happy. We thought it’s time we update you on what we’ve been doing. Some of you have been asking. Well, the short answer is “Lots”, here is a quick run down. Monthly Summary Report The “Monthly Summary” report is now available under the “Reports” tab. …

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WhatConverts API is Live, Connecting Your Data

Every business uses many software tools to make their business better, and there isn’t one software that does it all so we have to integrate with each other. We now have 3 ways to integrate WhatConverts data with other platforms. API Our API gives you access to data within your WhatConverts account. Through the API …

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How to Track Phone Calls in Google Analytics

Google Analytics is the most popular analytics software in use today, it makes sense that agencies and website owners want to track all your marketing actions in Google Analytics. At WhatConverts our mission is show you what marketing sources/channels convert into leads, quotes and sales. Our tracking and reporting is focused on easily showing what marketing channels …

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Call Tracking Isn’t a Burning Pain, And It Should Be.

I spent a couple of days in San Francisco with tech entrepreneurs and marketers. I’ve become a little obsessed with tracking what marketing works, I was interested to find out how these tech savvy marketers measure their marketing. How do they track their marketing spend? Do they track phone calls? What lead management systems so …

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Reporting and Lead Management Just Got Better!

Your feedback as a customer helps us decide what new features WhatConverts needs. Our mission is to give you the complete marketing picture and show you exactly what marketing channels convert. It’s in our name. Reporting A common request has been to identify Unique and Repeat leads. This functionality is now live and can be used …

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