The Benefits of Bad Leads: Why Lead Qualification Matters
Nov. 2019
This is a special guest article from Akilan S, Product Marketer at Zoho CRM. There is an old Russian proverb…
From Marketing Chaos to Marketing Clarity – Part I
Oct. 2019
Business owners, agencies and clients all face the same problem with marketing: How do you know if it’s working? On…
How to Measure Marketing Effectiveness in 2019
Oct. 2019
Every business owner wants to know what marketing works, but most barely have time to create marketing campaigns, let alone…
Avoid These 6 Mistakes in Digital Marketing Analytics
Oct. 2019
You spend a lot of time on marketing efforts. How do you prove that your efforts are working? A digital…
Client Communication 101: How to Say “I’ve Got This!”
Oct. 2019
Sometimes the most important lessons take the longest to learn. As a marketer, it took me awhile to realize that…
The Top 7 Ways to Prove Digital Marketing ROI
Oct. 2019
ROI; everyone wants it. Few people know how to find it. It’s become a buzzword, but ROI is so much…
5 Reasons You Need Call Tracking Metrics in 2019
Sep. 2019
Marketers spend way too much time trying to answer one simple question; What marketing converts? Of course, that simple question…
Unbounce Conversion Tracking: The Newest WhatConverts Integration
Sep. 2019
In
At WhatConverts, our number one goal is to help marketers see which marketing channels work. The only way to determine…
5 Things Marketers Need to Know About Google Analytics Reports
Sep. 2019
Imagine if you only had one pan in your kitchen. It would be hard to cook every meal you wanted…
Automate Your Marketing Reports: Introducing Scheduled Reports
Sep. 2019
We’re all busy, and things don’t seem to be slowing down. If you do find free time, you probably don’t…
10 Do’s and Don’ts for Your Google Analytics Report
Sep. 2019
Digital marketers live and die by Google Analytics (GA), but should they? Marketers love GA because it speaks their language….
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