Google AdWords Conversion Tracking: Native Integration & Google Analytics Goal Tracking
Importing conversions into Google Ads (AdWords) is easy and there are multiple ways to make sure all of your incoming…
Improve your Bing Ads Conversion Rate with These Five Quick Tips
Bing Ads doesn’t have to be on the list of PPC “no-nos” for your business. The truth is, search volume…
Generate Quality Leads for Real Estate Agents with Google AdWords
Is it possible to use Google AdWords to generate quality leads for real estate agents? Let’s be honest, generating leads…
Google AdWords Parallel Tracking – Will it Affect my Lead Tracking?
In May 2018, Google announced parallel tracking, a previously optional setting, would be required and mandatory for all advertisers on…
Enhanced Lead Tracking With Your CRM
Leads are the lifeblood of companies and managing those leads and the marketing that delivers can increase sales and growth….
Bing Ads Conversion Tracking Integration
The success of a Bing Ads campaign is measured in conversions like phone calls, forms, chats and orders. At WhatConverts,…
Why Do AdWords Conversions Sometimes Differ from WhatConverts?
When it comes to your pay-per-click (PPC) campaigns in AdWords, you might notice data discrepancies with native integrations that are…
Data Enlightenment – Lead Management Enhanced
In our quest to help you see what marketing converts, we’ve rolled out additional features to manage your leads and…
WhatConverts Now Integrates with 1,000 Apps
We know that getting your work done requires many different web tools. In fact, the average business uses between 10…
Zapier more than an Integration, its Automation, enabling Innovation
I love the way technology has moved. I didn’t say is moving, it has already moved. Most of us remember…
New Integration – LiveChat Integrates with WhatConverts
WhatConverts has a simple goal, we want to show you What Marketing Converts. Our software ties marketing and leads (conversion…
New Updates – Greeting Options, Language Support, and Required Fields
A quick update on a few options we’ve added to WhatConverts based on customer requests. Call Greeting and Whisper Options Our…
HIPAA Compliant Call & Form Tracking
At WhatConverts we’ve always taken steps to ensure user access and information is secure. We are pleased to announce that…
New Integration – AgencyAnalytics Integrates with WhatConverts
AgencyAnalytics announced this week that they have expanded their Call Tracking integrations to include WhatConverts. If you’re not familiar with…
3 Ways to Implement Call Tracking
Let’s discuss the 3 options available to you when implementing your call tracking. Each option works in a slightly different…
Why Top AdWords Agencies Trust WhatConverts for Conversion Tracking
The measure of a great AdWords agency comes down to the number of conversions it can generate for its customers. At…
Instantly Improve Your Web Form Tracking
It’s easy to receive web form submissions from your website and it’s also relatively painless to track each submission as…
New Reporting & Management Features have Arrived
We’ve been beavering away improving WhatConverts and making sure you, our customers are happy. We thought it’s time we update…
WhatConverts API is Live, Connecting Your Data
Every business uses many software tools to make their business better, and there isn’t one software that does it all…
How to Track Phone Calls in Google Analytics
Google Analytics is the most popular analytics software in use today, it makes sense that agencies and website owners want to…
Call Tracking Isn’t a Burning Pain, And It Should Be.
I spent a couple of days in San Francisco with tech entrepreneurs and marketers. I’ve become a little obsessed with…
Reporting and Lead Management Just Got Better!
Your feedback as a customer helps us decide what new features WhatConverts needs. Our mission is to give you the complete…
What Marketing Channels Deliver Your Best Leads?
Whether you’re carrying out marketing for yourself or for clients, the leads that you generate are an important indicator of…
Not All Leads are Equal, Improving Lead Qualification
Today, it’s easier than ever to track phone calls and form submissions as conversions. It’s also easy to show these…
WhatConverts Challenges Spam Calls
Here at WhatConverts we take spam calls very seriously. We know nothing is more frustrating than picking up the phone…
Introducing Pay As You Go Call Tracking
We love customer feedback, each piece helps us make WhatConverts better. Pricing feedback has been great and we found that…
Easy Keyword Level Call Tracking
Keyword data is important for reaching targeted users. In the past keyword data was lost when a user made a…
Simple ValueTrack Setup for Adwords Tracking
Back in 2011, Google began removing search query information from a users search. This means that keyword data was no…
Why Call Tracking is Crucial for Marketing
Why Marketing Decisions Are Difficult Earlier this year I went paintballing with my son and a couple of his friends,…
Measuring Marketing Signals vs. Business Value : True Marketing Case #540
Jeff and I decided to meet at the golf driving range to hit a bucket of balls while we discussed…
Why Sales Data is Crucial for Marketing Reports?
We were missing too many pieces of the marketing picture. Analytics and call tracking gave us a big chunk of…
Google Analytics Phone Call Tracking Is Easier than You Think
Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated…
The Dark Side of SEO : True Marketing Case #539
9am, Monday morning, Jeff is scheduled for a meeting in my office – it sounds like he’s having client trouble…
WhatConverts Website Call and Form Tracking with Reporting Video
The problem with marketing, is knowing what works. WhatConverts was developed to bring you a complete view of what marketing…
Eliminating Reasonable Doubt on AdWords ROI : True Marketing Case #538
I love giving good news to clients! Time for lunch. I hopped in my Tesla and headed to my favorite…
Ending the Paid vs Organic Search Debate : True Marketing Case #537
12pm, Wednesday afternoon. Hugo, a second-generation business owner, sat quietly, staring across the large antique desk at me with steel…
The Case of the Missing $718,000 : True Marketing Case #536
10am, Tuesday morning. All done reviewing marketing campaigns, and everything is looking good. Enjoying a smooth cappuccino from my latest…
Why WhatConverts? Clarity Trumps Persuasion
Marketing is extremely powerful, sadly only a few will truly know that power. Imagine standing on one side of a frozen…
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