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5 Metrics Clients Want in a Marketing KPI Dashboard
Analytics & Reporting 5 Metrics Clients Want in a Marketing KPI Dashboard by Mac Mischke   ·  Apr 27, 2022

Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

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6 Digital Marketing Report Template Ideas for Agencies
Analytics & Reporting 6 Digital Marketing Report Template Ideas for Agencies by Mac Mischke   ·  Apr 19, 2022

Do your client's read your marketing reports? Here are six ideas for a digital marketing report template that clients will...

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First Touch Attribution vs Last Touch: Which One Is Best?
Lead Capture & Tracking First Touch Attribution vs Last Touch: Which One Is Best? by Mac Mischke   ·  Mar 29, 2022

Attribution helps you figure out which marketing channels drive leads, but first touch attribution produces different data than last touch.

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What is Cost Per Lead and Why Should You Care?
Analytics & Reporting What is Cost Per Lead and Why Should You Care? by Mac Mischke   ·  Mar 18, 2022

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

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7 Reasons Agencies Use Google Ads Optimization Software
Analytics & Reporting 7 Reasons Agencies Use Google Ads Optimization Software by Mac Mischke   ·  Mar 10, 2022

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

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Are Google Ads worth it in 2022?
Analytics & Reporting Are Google Ads worth it in 2022? by Mac Mischke   ·  Feb 22, 2022

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it in 2022? WhatConverts...

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Introducing the New WhatConverts Dashboard
Advertising & Marketing Introducing the New WhatConverts Dashboard by Mac Mischke   ·  Feb 4, 2022

The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...

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How to Confidently Boost Google Ads Spend By 8x
Advertising & Marketing How to Confidently Boost Google Ads Spend By 8x by Mac Mischke   ·  Feb 2, 2022

Find out how WhatConverts lead tracking gave Airskirts the confidence to spend 8x more on Google Ads in just five...

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WhatConverts Tips: Automation and the New Mobile Dashboard
Advertising & Marketing WhatConverts Tips: Automation and the New Mobile Dashboard by Mac Mischke   ·  Jan 25, 2022

WhatConverts makes it easy to track marketing success on the go with automation and a brand new mobile dashboard,

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