New Reporting & Management Features have Arrived

We’ve been beavering away improving WhatConverts and making sure you, our customers are happy. We thought it’s time we update you on what we’ve been doing. Some of you have been asking. Well, the short answer is “Lots”, here is a quick run down. Monthly Summary Report The “Monthly Summary” report is now available under the “Reports” tab. …

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WhatConverts API is Live, Connecting Your Data

Every business uses many software tools to make their business better, and there isn’t one software that does it all so we have to integrate with each other. We now have 3 ways to integrate WhatConverts data with other platforms. API Our API gives you access to data within your WhatConverts account. Through the API …

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How to Track Phone Calls in Google Analytics

Google Analytics is the most popular analytics software in use today, it makes sense that agencies and website owners want to track all your marketing actions in Google Analytics. At WhatConverts our mission is show you what marketing sources/channels convert into leads, quotes and sales. Our tracking and reporting is focused on easily showing what marketing channels …

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Call Tracking Isn’t a Burning Pain, And It Should Be.

I spent a couple of days in San Francisco with tech entrepreneurs and marketers. I’ve become a little obsessed with tracking what marketing works, I was interested to find out how these tech savvy marketers measure their marketing. How do they track their marketing spend? Do they track phone calls? What lead management systems so …

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Reporting and Lead Management Just Got Better!

Your feedback as a customer helps us decide what new features WhatConverts needs. Our mission is to give you the complete marketing picture and show you exactly what marketing channels convert. It’s in our name. Reporting A common request has been to identify Unique and Repeat leads. This functionality is now live and can be used …

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What Marketing Channels Deliver Your Best Leads?

Whether you’re carrying out marketing for yourself or for clients, the leads that you generate are an important indicator of how effective your marketing methods are. Clicks to your website, the number of visitors, bounce rate on your website – these are all great indicators, but that’s all they are; general indicators. When deciding which …

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Not All Leads are Equal, Improving Lead Qualification

Today, it’s easier than ever to track phone calls and form submissions as conversions. It’s also easy to show these conversions in Google Analytics and Google AdWords as goal conversions. This allows you to see how many conversions you receive from each traffic/marketing source. What’s missing? It may be small, but when evaluating marketing sources …

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WhatConverts Challenges Spam Calls

Here at WhatConverts we take spam calls very seriously. We know nothing is more frustrating than picking up the phone and having an automated message play or just silence. These calls typically are generated from what we call robo dialers. Since robo dialers normally spoof the caller ID to make the call look legitimate, it …

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Introducing Pay As You Go Call Tracking

We love customer feedback, each piece helps us make WhatConverts better. Pricing feedback has been great and we found that not all customers were keen on starting with $19.95/month. Some customers only wanted one or two numbers for call tracking to start out with. We heard you and are happy to announce a new flexible and …

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Easy Keyword Level Call Tracking

Keyword data is important for reaching targeted users. In the past keyword data was lost when a user made a phone call that originated from your website, but today it is easier than ever to track keyword data for phone calls. How Does Keyword Level Call Tracking Work? Think of every user on your website …

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