What Marketing Channels Deliver Your Best Leads?

Whether you’re carrying out marketing for yourself or for clients, the leads that you generate are an important indicator of how effective your marketing methods are. Clicks to your website, the number of visitors, bounce rate on your website – these are all great indicators, but that’s all they are; general indicators. When deciding which …

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Not All Leads are Equal, Improving Lead Qualification

Today, it’s easier than ever to track phone calls and form submissions as conversions. It’s also easy to show these conversions in Google Analytics and Google AdWords as goal conversions. This allows you to see how many conversions you receive from each traffic/marketing source. What’s missing? It may be small, but when evaluating marketing sources …

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WhatConverts Challenges Spam Calls

Here at WhatConverts we take spam calls very seriously. We know nothing is more frustrating than picking up the phone and having an automated message play or just silence. These calls typically are generated from what we call robo dialers. Since robo dialers normally spoof the caller ID to make the call look legitimate, it …

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Introducing Pay As You Go Call Tracking

We love customer feedback, each piece helps us make WhatConverts better. Pricing feedback has been great and we found that not all customers were keen on starting with $19.95/month. Some customers only wanted one or two numbers for call tracking to start out with. We heard you and are happy to announce a new flexible and …

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Easy Keyword Level Call Tracking

Keyword data is important for reaching targeted users. In the past keyword data was lost when a user made a phone call that originated from your website, but today it is easier than ever to track keyword data for phone calls. How Does Keyword Level Call Tracking Work? Think of every user on your website …

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Simple ValueTrack Setup for Adwords Tracking

Back in 2011, Google began removing search query information from a users search. This means that keyword data was no longer available for organicsearch, being replaced with (not provided) in place of the keyword search query. At least we still had Adwords to get keyword data from. Now, Google is also removing query data from AdWords …

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Why Call Tracking is Crucial for Marketing

Why Marketing Decisions Are Difficult Earlier this year I went paint-balling with my son and a couple of his friends, I had the bruises for two weeks as proof! My big problem is that the protective face masks we hired, the mask misted up within 5 minutes, and I couldn’t see clearly. Everything was a …

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Why Sales Data is Crucial for Marketing Reports?

We were missing too many pieces of the marketing picture. Analytics and call tracking gave us a big chunk of the marketing picture, but we needed our marketing tied to real business value. Marketers are blindfolded to sales data Every month our agency would send marketing reports to show the results we were generating for our clients. …

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Google Analytics Phone Call Tracking Is Easier than You Think

Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated from their website. Even a few years ago I found myself in the same situation. However, with the advent of so many great cloud calling services and consumer-friendly interfaces like WhatConverts, it is now extremely …

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