How to Track Phone Calls in Google Analytics

Google Analytics is the most popular analytics software in use today, it makes sense that agencies and website owners want to track all your marketing actions in Google Analytics. At WhatConverts our mission is show you what marketing sources/channels convert into leads, quotes and sales. Our tracking and reporting is focused on easily showing what marketing channels …

Keep Reading

Call Tracking Isn’t a Burning Pain, And It Should Be.

I spent a couple of days in San Francisco with tech entrepreneurs and marketers. I’ve become a little obsessed with tracking what marketing works, I was interested to find out how these tech savvy marketers measure their marketing. How do they track their marketing spend? Do they track phone calls? What lead management systems so …

Keep Reading

Reporting and Lead Management Just Got Better!

Your feedback as a customer helps us decide what new features WhatConverts needs. Our mission is to give you the complete marketing picture and show you exactly what marketing channels convert. It’s in our name. Reporting A common request has been to identify Unique and Repeat leads. This functionality is now live and can be used …

Keep Reading

What Marketing Channels Deliver Your Best Leads?

Whether you’re carrying out marketing for yourself or for clients, the leads that you generate are an important indicator of how effective your marketing methods are. Clicks to your website, the number of visitors, bounce rate on your website – these are all great indicators, but that’s all they are; general indicators. When deciding which …

Keep Reading

Not All Leads are Equal, Improving Lead Qualification

Today, it’s easier than ever to track phone calls and form submissions as conversions. It’s also easy to show these conversions in Google Analytics and Google AdWords as goal conversions. This allows you to see how many conversions you receive from each traffic/marketing source. What’s missing? It may be small, but when evaluating marketing sources …

Keep Reading

WhatConverts Challenges Spam Calls

Here at WhatConverts we take spam calls very seriously. We know nothing is more frustrating than picking up the phone and having an automated message play or just silence. These calls typically are generated from what we call robo dialers. Since robo dialers normally spoof the caller ID to make the call look legitimate, it …

Keep Reading

Introducing Pay As You Go Call Tracking

We love customer feedback, each piece helps us make WhatConverts better. Pricing feedback has been great and we found that not all customers were keen on starting with $19.95/month. Some customers only wanted one or two numbers for call tracking to start out with. We heard you and are happy to announce a new flexible and …

Keep Reading

Easy Keyword Level Call Tracking

Keyword data is important for reaching targeted users. In the past keyword data was lost when a user made a phone call that originated from your website, but today it is easier than ever to track keyword data for phone calls. How Does Keyword Level Call Tracking Work? Think of every user on your website …

Keep Reading

Simple ValueTrack Setup for Adwords Tracking

Back in 2011, Google began removing search query information from a users search. This means that keyword data was no longer available for organicsearch, being replaced with (not provided) in place of the keyword search query. At least we still had Adwords to get keyword data from. Now, Google is also removing query data from AdWords …

Keep Reading

Why Call Tracking is Crucial for Marketing

Why Marketing Decisions Are Difficult Earlier this year I went paint-balling with my son and a couple of his friends, I had the bruises for two weeks as proof! My big problem is that the protective face masks we hired, the mask misted up within 5 minutes, and I couldn’t see clearly. Everything was a …

Keep Reading