How to 3X Revenue with 4 Marketing Strategies [Case Study]

“I don’t think we’ve ever questioned using WhatConverts. To us, it’s an essential part of how we understand the quality of our leads.”

Case Study

• Agency: Repeat Digital
• Client: Themselves
• Software: WhatConverts

The Challenge:

Never before have there been so many hurdles to growth for marketing agencies. Rising costs/competition, increasingly advanced AI, dramatically simplified bidding strategies—a modern marketer now has to consistently achieve exceptional results (never average) if they want to expand.

This was the problem facing Repeat Digital, a Nottingham digital marketing agency specializing in data-driven strategies. Though their results left clients enthusiastic, Repeat Digital needed a way to deliver even more value to their customers. On top of that, they knew they had the talent and experience to grow, but were looking for differentiators that would give them a leg-up over competitors.

That’s exactly what they found with WhatConverts.

The Approach:

“What’s great about it is we can go a step beyond just delivering leads to our clients, because we can also advise on how they can improve their conversion rates, especially for calls.”

There were four main ways Repeat Digital could use WhatConverts to stand out from the competition and grow their agency.

1. Monitor Answer Rates
2. Boost Call Conversion Rates
3. Prove Marketing Value
4. Identify Opportunities & Optimize

Monitor Answer Rates

Since most of their clients’ leads came in over the phone, robust call tracking was a downright necessity. With WhatConverts, Repeat Digital had everything they needed to see where their phone call leads were coming from, down to the source, medium, landing page, and even keyword.

This attribution data was perfect for spotting optimization opportunities that Repeat could use to improve its marketing ROI (more on that later). But on the client side, WhatConverts was a big help for reporting on answer rates.

For example, they could get a quick overview of how many calls are being answered using a Quick Report for the week:

Or they could dive deeper into the data to see long-term trends for the year, quarter, or month:

They could even see answer rates by time of day, so they could report back on times that needed improvement:

With these reports so readily available, Repeat Digital could help clients identify problem areas, tighten up their call answering processes, and connect with more leads at crucial conversion points.

Boost Call Conversion Rates

Getting leads on the phone is step #1. But how you interact with those leads is often just as crucial. Is your team asking the right questions? Are they pushing for upsells to increase the average order value? Are they being courteous and professional every step of the way?

WhatConverts gave Repeat Digital the tools they needed to answer all these questions and more. And because of it, they could offer invaluable client training to boost their call conversion rates.

First, they assess call quality by reviewing call recordings and transcriptions right from the Lead Details page:

But they could also use AI-powered Lead Analysis tools to evaluate how staff are answering calls. Here, they could find call summaries, spotted keywords, sentiment analysis (positive vs. negative), and more.

These AI tools and insights provided Repeat Digital with an efficient way to zero in on training opportunities and provide even more value for their clients.

Prove Marketing Value

“We use WhatConverts to make sure the leads we’re generating for clients are high quality. Plus, it also helps us prove that marketing value back to the clients.”

Repeat Digital could use WhatConverts to prove where leads were coming from thanks to its robust reporting and marketing attribution features. However, where it really stood out was its ability to help Repeat Digital answer tough questions from clients.

For example, one client said lots of the leads they were getting were existing customers, leading the client to think Repeat’s marketing wasn’t working. However, the agency could then zoom in on that existing customer’s lead details to see their full customer journey:

From there, they could see that while this was an existing customer, they were searching for non-branded keywords when they clicked on the PPC ad. This meant that had the ad not been there, the customer very likely could have clicked on a competitor’s ad.

For Repeat Digital, WhatConverts provided hard evidence they needed to answer tough client questions with data.

Identify Opportunities & Optimize

Finally, Repeat Digital could use both current and historical data to identify optimization opportunities. They could then use these opportunities to maximize ROI and apply these insights across their client base.

For example, they could run Source/Medium reports to see which channels were generating the highest sales value:

And then, they could drill down even further to find which keywords were bringing in the most revenue:

With this data, they could confidently shift budget towards high-performers and away from low-performers, maximizing their ROI.

On top of that, Repeat Digital could look back at historical data to inform their current strategy. For example, they could start with the report below to see which months from last quarter brought in the most qualified leads (January).

Then, they could zoom in on that month to see which channels were delivering those qualified leads (Google / CPC).

They could even take it one step further to see which campaigns and keywords delivered those qualified leads (dental crowns / dental crowns).

Best of all, they could apply these insights to other clients in similar industries. For example, other dental offices would likely benefit from Google Ads campaigns targeting the keyword “dental crowns” that have the same messaging. This let Repeat Digital scale their success and grow even faster.

The Result:

“We’ve grown from a team of three to a team of eight, increased our minimums every year, and narrowed down on the clientele we target. So it’s been great!”

Repeat Digital saw an impressive string of successes over the next four years.

For one, their revenue nearly tripled. This healthy boost in income allowed the agency to expand. They went from a team of three employees to eight, expanded their service offerings, and upgraded equipment.

What’s more, their clients saw some incredible results as well, including 28X ROI, 705% increase in leads, and a 103% increase in YoY revenue.

Last but not least, Repeat Digital now had the freedom and agency to be more selective about which clients they would work with—e.g., businesses that had dedicated marketing managers, yearly revenue above a certain threshold, etc. This cut down on miscommunication, aligned expectations between client and agency, and ultimately made the work more rewarding for Repeat Digital.

Results Highlights

• Grew agency from 3 to 8 employees in just 4 years
• Nearly 3Xed their yearly revenue
• Improved client quality while increasing management fees each year

Ready to see what kind of ROI you can achieve? Start your free 14-day trial of WhatConverts today!