How Siding Contractors Can Use Data to Maximize Lead Generation

This guest post comes from Augusta Ellison, digital marketing strategist at FatCat Strategies.

For siding contractors, a lead tracking tool like WhatConverts is much more than just a way to manage leads—it’s a powerful platform for optimizing your entire marketing strategy. The data captured by WhatConverts offers deep insights into customer behavior, lead sources, and campaign effectiveness, helping you refine your marketing efforts to achieve maximum results.

At FatCat Strategies, we only work with home improvement companies and our primary goal is to generate leads. We use WhatConverts every day in the pursuit of that goal.

In this article, we’ll explain how you can use the lead source data provided by WhatConverts to support and enhance your marketing initiatives.

4 Ways to Maximize Lead Generation Using Lead Tracking Tools and your CRM

1. Engage and Empower Your Team

Many successful siding contractors already use a CRM, but WhatConverts enhances this system by providing more accurate lead source data.

Instead of relying on customers to recall where they heard about your business, WhatConverts tracks whether they clicked on a Google ad, called from your Google Business Profile, or responded to other marketing efforts like yard signs or direct mail. This accuracy empowers your team to make better marketing decisions and optimize strategies.

2. Leverage Reporting for Strategic Insights

Pairing your lead data from WhatConverts with a CRM or Google Ads unlocks powerful reporting capabilities.

You can create custom reports that track crucial metrics like lead conversion rates, cost per lead, and campaign ROI. These reports ensure that your team—from marketing to management—works with the same accurate data, improving collaboration and decision-making.

Custom dashboards can be designed to monitor specific KPIs, such as conversion rates or customer acquisition costs, giving you real-time insights to adjust campaigns quickly and drive better results.

3. Streamline with Integrations to Boost Marketing Efficiency

WhatConverts integrates with applications like Google Ads, allowing you to optimize your ad spend based on performance data.

By feeding conversion data back into Google Ads, you can ensure that marketing budgets are allocated to the highest-performing channels. Additionally, integrating WhatConverts with email marketing platforms automates follow-ups, ensuring no lead is left behind and that potential customers receive timely, personalized communications.

4. Use Lead Data to Drive Marketing Strategy

WhatConverts lead data helps marketing agencies identify high-performing channels, segment audiences for personalized campaigns, and create retargeting opportunities to nurture unconverted leads. Detailed lead data reporting also aids in forecasting and budgeting, allowing you to allocate resources more effectively and predict ROI.

Example Use Case: Optimizing a Siding Contractor's Lead Generation

A local siding contractor was struggling to determine which marketing channels were generating high-quality leads. They were running ads on Google, Facebook, and Instagram but lacked the insights needed to optimize their ad spend effectively. After partnering with a marketing agency that uses WhatConverts to track and analyze lead data, the contractor gained valuable insights into where their best leads were coming from. WhatConverts revealed that while 70% of leads came from social media, the majority of high-quality, converting leads originated from Google Ads.

With this data, the agency reallocated more of the marketing budget to Google Ads, focusing on high-intent keywords, and used retargeting to capture homeowners who had previously shown interest. They also fine-tuned the social media campaigns to focus on brand awareness rather than direct conversions and set up automated email follow-ups for unconverted leads. This strategic shift resulted in a 20% reduction in cost per lead, a 30% increase in consultation bookings, and a boost in overall lead quality.

In addition to reallocating ad spend, the agency used WhatConverts’ audience data to tailor marketing efforts more effectively. They identified that suburban homeowners responded better to promotions for siding repairs, while urban leads showed more interest in energy-efficient siding options. By crafting targeted messages for each segment, the agency increased engagement and conversion rates, allowing the contractor’s sales team to focus on qualified, high-value leads and further improving their overall marketing efficiency.

The contractor’s sales team was now handling fewer unqualified leads, allowing them to focus on closing high-value projects. The combination of WhatConverts' data-driven insights and targeted marketing efforts not only improved lead generation but also optimized the contractor’s overall digital marketing strategy, leading to more efficient ad spend and sustained business growth.

Are You Ready to Level Up Your Digital Marketing with Lead Data and Agency Support?

Managing leads with a tool like WhatConverts is more than just organization—it's a key driver for optimizing your marketing strategy. By engaging your team, ensuring data quality, and leveraging integrations, you can transform your lead data into a marketing powerhouse. Working with an agency that specializes in home improvement marketing can further elevate your efforts. Agencies bring expertise in analyzing lead data and implementing marketing strategies, helping you target the right customers, improve campaign performance, and grow your business faster.

Looking for help generating leads for your home improvement business? FatCat Strategies, specializing in digital marketing for home improvement contractors, is proud to offer WhatConverts management services to all its clients.

About FatCat Strategies

FatCat Strategies is a dynamic, full-service marketing agency specializing in helping home remodeling companies and contractors achieve sustainable growth. Based in Raleigh, NC, the company has over two decades of experience and has carved out a niche in the home improvement industry. They focus on providing customized marketing strategies designed to boost lead generation, enhance brand visibility, and improve overall business performance.

FatCat Strategies offers a wide range of services, including SEO, paid search, website design, content creation, and social media advertising, all designed to help contractors and remodelers attract leads and grow their businesses. Their hands-on, personalized approach ensures each marketing campaign is tailored to the unique challenges and opportunities faced by contractors, delivering effective, results-oriented solutions for long-term success. With their commitment to helping local businesses thrive, FatCat Strategies has become a trusted name in the home improvement marketing space.

Optimize your marketing and keep clients happy with a free 14-day trial of WhatConverts!