Our goal has always been to show you what marketing converts and give you the best client reporting for your leads. Adding Call Flows allows us to provide additional insights into your marketing.
Our lead reporting update introduced a new reporting platform and report builder. We have quickly realized that with more data our reporting shines brighter. The new call flow functionality provides easy to use call routing options while gathering additional lead data from the actions taken by the caller and recipient.
More data from user actions provides deeper insight for marketing decisions.
Many customers have requested call routing features, and we're excited to show you what's available. The Call Flows have been built as a robust call routing system with flexibility. This means you have the ability to do something simple, like route calls to Voicemail or if you want to implement a more advanced call flow for distributed sales teams, you can also do that.
Below is an example of what the Simple Menu template contains. Using Menu Options, a caller is prompted to select from menu options to route their call to a department, person or group. Additional options or steps may also be added to enhance the Simple Menu.
You have access to a toolbox of Call Flow Options to route callers. This toolbox can be accessed by clicking on any "+" icon in the call flow. Click here for detailed information on the Call Flow Menu Options.
Currently, we have four template options to choose from (with more to follow, based on your feedback).
Let's take a look at some real world examples:
There are many scenarios where caller selections provide additional caller management and reporting data to assist you in optimizing your campaigns.
Post Call Flows allow call recipients to provide feedback at the end of each call using your telephone keypad. At the end of a call, the recipient can push "*" or wait for the caller hang up. A menu is then played to the recipient, they can then provide feedback such as "Yes" this was a Quotable Lead or even add the "Sales Value amount if a sale was made.
Create and manage call flows by logging into your WhatConverts Dashboard and navigating to "Tracking">"Phone Calls">"Call Flows".
Once the Call Flow has been created, navigate to "Tracking">"Phone Calls">"Phone Numbers" and edit your Tracking Numbers to direct your Destination Number to the new Call Flow.
Call Routing to Call Flow
Click here for more information on Call Flow setup.
Michael Cooney is a co-founder of WhatConverts. Connect with him on Twitter or via email at [email protected].
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