Why “Call Conversions” in Google Ads Rarely Match What Sales Actually Closes
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Half of Marketers Predict Proving ROI Will Be a Struggle in 2026
44% of agency marketers say "proving ROI beyond vanity metrics" will be a top three challenge in 2026.
When Every Call Looks Like a Win (But Isn’t)
Call tracking promised clarity. Instead, it delivered chaos.
Marketers Generate Revenue. So Why Don't They Get Any Credit?
Sales can tell you exactly how much revenue they closed last quarter. Marketing usually can’t.
How to: Automatically Add CRM Sales Values to Leads
Proving marketing ROI should be simple. In reality, the data you need is often trapped on the sales side.
Why Top PPC Experts Are Abandoning Lead Volume Metrics
High-volume campaigns look impressive. But in reality, they only drive expensive junk. They drain clients' budgets by sending bad leads...
40% of Marketers Can't Track Pipeline Generated—And Phone Calls Are the Missing Link
For service businesses, phone calls often drive more leads than form fills. That means data silos are severing the majority...
Too Scared to Scale: Overcoming Growth Paralysis
You know you should be growing your successful campaigns, but without proof of ROI, you'll be stuck playing it safe...
Why Your Ad Platform Can’t Optimize for Revenue
Sales can go after higher-value prospects. They can steer the pipeline toward profit. Marketing doesn’t get that lever.
How to: Get a Client-Ready Report in Seconds
Data tells a story, but only if it's presented well. And when a client wants an update fast, presenting it...
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