Featured Article

How to: Build an Ad Blocker for Spam Clicks

Just like an ad blocker prevents pop-ups from ever loading, you can teach your campaigns to ignore traffic that’s never going to convert.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Build a Marketing-Focused Voice of the Customer Program
Marketing

How to Build a Marketing-Focused Voice of the Customer Program

Learn how marketers can use a Voice of the Customer program and VoC data to attract leads, improve campaigns, and...

How to Grow ROI with Better Ad Spend Monitoring
Lead Analytics

How to Grow ROI with Better Ad Spend Monitoring

Maximize ROI with effective ad spend monitoring. Learn to set KPIs, track conversions, and optimize budgets for better lead targeting...

How to Increase Average Order Value: 6 Proven Strategies
Marketing

How to Increase Average Order Value: 6 Proven Strategies

Learn how to increase average order value using data-driven strategies. Discover which marketing channels bring in your highest-value customers and...

G2 Winter ‘25 Reports: Now #1 for Results in Call Tracking, Attribution, & Analytics
Product Updates

G2 Winter ‘25 Reports: Now #1 for Results in Call Tracking, Attribution, & Analytics

WhatConverts ranks #1 for Results in Call Tracking, Attribution, and Marketing Analytics in G2’s Winter 2025 Report. See why marketers...

How to Use Lead Grouping to Qualify Faster & Market Smarter – Did You Know?
Lead Analytics

How to Use Lead Grouping to Qualify Faster & Market Smarter – Did You Know?

Ensure your team focuses on the best prospects. Learn how to qualify leads, improve conversions, and boost marketing ROI with...

How to Find Your Best High Value, High Intent Keywords
Lead Analytics

How to Find Your Best High Value, High Intent Keywords

Find the best high intent keyword opportunities. Learn to identify valuable search terms and refine your strategy with data-driven insights.

Team Member Spotlight: Trey Flint—Answering His
Product Updates

Team Member Spotlight: Trey Flint—Answering His "Call of Duty"

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Get Lightning-Fast Marketing Insights with Quick Reports – Did You Know?
Lead Tracking

Get Lightning-Fast Marketing Insights with Quick Reports – Did You Know?

Get instant marketing insights with the Quick Report. Track leads, analyze performance, and optimize campaigns effortlessly and efficiently.

How to Set Up Google Ads Offline Conversion Tracking
Lead Tracking

How to Set Up Google Ads Offline Conversion Tracking

The disconnect between online clicks and offline sales is costing you money. Luckily, Google Ads offline conversion tracking is possible—here's...

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