Featured Article

PPC Costs Are Rising—And That Makes Every Dollar More Fragile

When clicks cost more, optimization mistakes compound faster—and it's not long before lead quality begins to suffer.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Why Service Marketing Attribution Fails (and How to Fix It)
Lead Tracking

Why Service Marketing Attribution Fails (and How to Fix It)

Discover why service marketing attribution is broken and how to connect your marketing efforts to actual business value instead of...

Get a Clear Snapshot of Your Marketing Performance with the Summary Report – Did You Know?
Marketing

Get a Clear Snapshot of Your Marketing Performance with the Summary Report – Did You Know?

Track leads, top sources, and keywords with the Summary Report—your daily, weekly, or monthly performance snapshot for smarter marketing and...

How to Uncover Optimization Opportunities with a Google Ads Audit
Marketing

How to Uncover Optimization Opportunities with a Google Ads Audit

Uncover hidden performance gaps with a strategic Google Ads audit. Learn how to optimize campaigns, boost ROI, and track high-quality...

Product Update: Show Clients Only What Matters With Custom Roles
Product Updates

Product Update: Show Clients Only What Matters With Custom Roles

Customize what clients and team members see in WhatConverts with the newly updated Roles and Users—simplify views, control access, and...

What to Do If Your Google Ads Get Suspended
Marketing

What to Do If Your Google Ads Get Suspended

When your Google Ads are suspended, it can derail your campaign—and your client account. Here's how to fix the issue...

Multi-Touch Attribution: Models, Benefits & Best Practices
Lead Analytics

Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel...

How to Enhance Your Shopify Lead Generation – Did You Know?
Lead Tracking

How to Enhance Your Shopify Lead Generation – Did You Know?

Boost Shopify lead generation with WhatConverts. Track leads, sales, and marketing ROI easily — no coding needed. Connect your store...

Team Member Spotlight: Amanda Pell—The Voice of San Diego Roller Derby
Product Updates

Team Member Spotlight: Amanda Pell—The Voice of San Diego Roller Derby

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

The Psychology of Conversion Copy: How to Write Words That Drive Action
Marketing

The Psychology of Conversion Copy: How to Write Words That Drive Action

Learn how psychological triggers in conversion copy influence buyer behavior. Boost lead quality and ROI with proven persuasive writing techniques.

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