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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Speed Up Your Lead Qualification: 6 Proven Strategies
Marketing

How to Speed Up Your Lead Qualification: 6 Proven Strategies

Lead qualification is a vital step in optimizing your marketing and empowering your sales team. Here are 6 proven strategies...

Spotting Missed Client Opportunities - Did You Know?
Lead Analytics

Spotting Missed Client Opportunities - Did You Know?

Lost opportunities = lost revenue. Luckily, WhatConverts makes it easy to see when clients are missing their opportunities to close...

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender
Product Updates

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results
Product Updates

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results

According to G2's Fall 2024 Reports, WhatConverts is now the top tool for Call Tracking and Attribution and #2 for...

What Is Lead Management and How to Find the Right Tool
Marketing

What Is Lead Management and How to Find the Right Tool

Lead management lets marketers spot optimization opportunities and increase ROI. This guide shows you how to find the right software...

Find Peak Conversion Times - Did You Know?
Lead Analytics

Find Peak Conversion Times - Did You Know?

When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

How to Use Lead Qualification to Optimize Your Marketing
Marketing

How to Use Lead Qualification to Optimize Your Marketing

Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...

Compare Attribution Models - Did You Know?
Lead Analytics

Compare Attribution Models - Did You Know?

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

10X Your Agency's Growth: 15 AI Tools That Actually Work
Marketing

10X Your Agency's Growth: 15 AI Tools That Actually Work

These 15 AI tools have transformed how we work – they’re supercharging our productivity, creativity and most importantly – our...

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