How Customer Cohort Analysis Reveals Marketing ROI Blind Spots

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Product Update: Show Clients Only What Matters With Custom Roles
Customize what clients and team members see in WhatConverts with the newly updated Roles and Users—simplify views, control access, and...

What to Do If Your Google Ads Get Suspended
When your Google Ads are suspended, it can derail your campaign—and your client account. Here's how to fix the issue...

Multi-Touch Attribution: Models, Benefits & Best Practices
Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel...

How Engineered Media Proved ROI to Product Suppliers—Fueling a 2,864% Growth in Marketing Returns
Boost ROI 2,864% like Engineered Media—see how lead value tracking proves Google Ads impact and secures supplier budgets for e-commerce...

How to Enhance Your Shopify Lead Generation – Did You Know?
Boost Shopify lead generation with WhatConverts. Track leads, sales, and marketing ROI easily — no coding needed. Connect your store...

Team Member Spotlight: Amanda Pell—The Voice of San Diego Roller Derby
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Distribute Digital Combines Clever Metrics with Unsiloed Data for PPC Win
Boost PPC ROI with lead tracking: See how Distribute Digital used WhatConverts to align Google Ads with sales and book...

The Psychology of Conversion Copy: How to Write Words That Drive Action
Learn how psychological triggers in conversion copy influence buyer behavior. Boost lead quality and ROI with proven persuasive writing techniques.

How to Write Google Ad Copy that Attracts Qualified Leads
Craft Google Ad copy that attracts qualified leads, not just clicks. Learn proven strategies to optimize your ads for lead...
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