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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Why Getting a 1‑800 Number Still Makes Sense for Service‑Based Businesses
Lead Tracking

Why Getting a 1‑800 Number Still Makes Sense for Service‑Based Businesses

Want to know how to get a 1800 number? Discover why service-based businesses benefit from toll-free numbers—and how to secure...

RFP Response Strategies That Show Value Before You're Hired
Lead Tracking

RFP Response Strategies That Show Value Before You're Hired

Dive into specific RFP response strategies that help set your agency apart from the rest by providing concrete evidence instead...

Master Ad Campaign Optimization with the Leads by Campaign Report
Lead Analytics

Master Ad Campaign Optimization with the Leads by Campaign Report

Learn ad campaign optimization that doubles PPC ROI—track leads, quotes & sales in one report to focus budget on high-value...

Team Member Spotlight: Matt L—Zen Master of IKEA Assembly
Product Updates

Team Member Spotlight: Matt L—Zen Master of IKEA Assembly

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

HVAC Marketing That Breaks the Seasonal Slump: Creating Year-Round Lead Flow
Lead Tracking

HVAC Marketing That Breaks the Seasonal Slump: Creating Year-Round Lead Flow

Break the seasonal slump with year-round HVAC marketing strategies. Learn how lead tracking reveals profitable opportunities in off-peak seasons.

Lead Generation Companies for Small Businesses: Buyer’s Guide
Lead Tracking

Lead Generation Companies for Small Businesses: Buyer’s Guide

Learn how small businesses can choose lead generation companies that deliver real customers, not just contacts, and why lead quality...

How to Get Automated Insights for Your Marketing with AI Analysis
Lead Analytics

How to Get Automated Insights for Your Marketing with AI Analysis

Unlock lead insights fast with AI Analysis. Instantly get nuanced insights, automate data reviews, improve sales strategies, and enhance client...

Which Landing Pages Drive the Most Leads? This Report Tells You
Lead Analytics

Which Landing Pages Drive the Most Leads? This Report Tells You

See which landing pages drive the most leads, quotable leads, and value with the Leads by Landing Page Report. Optimize...

Pinpoint Your Best Channels with the Leads by Source Report – Did You Know?
Lead Analytics

Pinpoint Your Best Channels with the Leads by Source Report – Did You Know?

Discover how WhatConverts Leads by Source reports reveal your best channels, lead quality, and ROI insights in a few clicks—optimize...

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