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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

7 GoHighLevel Alternatives: Specialized Tools for Growing Businesses
Marketing

7 GoHighLevel Alternatives: Specialized Tools for Growing Businesses

Looking for GoHighLevel alternatives? Explore 7 purpose-built tools for specialized needs—from lead tracking to community building.

7 Expert PMax Best Practices to Make Google’s AI Work for You
Marketing

7 Expert PMax Best Practices to Make Google’s AI Work for You

Boost results with PMax best practices! Guide Google’s AI, optimize conversion tracking, and maximize ad performance for smarter, high-impact campaigns.

6 of the Best Marketing Attribution Tools in 2025
Lead Analytics

6 of the Best Marketing Attribution Tools in 2025

Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

Team Member Spotlight: Kirk Bowman—THE Peak WVU Fan & Multi-Instrumentalist
Product Updates

Team Member Spotlight: Kirk Bowman—THE Peak WVU Fan & Multi-Instrumentalist

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

How to Set Up GMB Call Tracking For Smarter Marketing Decisions
Lead Tracking

How to Set Up GMB Call Tracking For Smarter Marketing Decisions

Boost local marketing with GMB call tracking! Track leads, filter spam, and refine strategy for better conversions. Set up easily...

Does Google Ads Actually Work? Not Always—Here's Why
Lead Tracking

Does Google Ads Actually Work? Not Always—Here's Why

"Does Google Ads work?" If you've ever asked this question at the end of a failed ad campaign, you're not...

How to Automatically Adjust Tracking Number Area Codes
Lead Tracking

How to Automatically Adjust Tracking Number Area Codes

Boost caller trust with automatic area code matching for tracking numbers. Learn how to set up this feature and make...

The Best Conversion Rate Optimization Tools for 2025: A Complete Guide
Marketing

The Best Conversion Rate Optimization Tools for 2025: A Complete Guide

Discover the top conversion rate optimization tools for 2025. From A/B testing to heatmaps, find the best CRO tools to...

Using Content Marketing Reporting to Prove ROI in 2025
Lead Analytics

Using Content Marketing Reporting to Prove ROI in 2025

Content marketing reporting should be tied to leads and revenue. Read our latest post to learn how to tie content...

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