Featured Article

How Slow Season Kills Your Best Campaigns (and How to Stop It)

Every slow season, the algorithm makes the same mistake. 
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

How to Grow Client Revenue by 22% (Without More Ad Spend)
Lead Analytics

How to Grow Client Revenue by 22% (Without More Ad Spend)

Clients wanting more for less isn't new. Being able to give it to them, on the other hand, is.

How to Measure Lead Quality [+ Scoring Checklist]
Lead Analytics

How to Measure Lead Quality [+ Scoring Checklist]

Here's a step-by-step guide on how to evaluate lead using marketing data—and how to scale the entire process with automation.

Your
Lead Analytics

Your "Best Month Ever" Doesn't Mean Anything

A great lead count doesn't mean it was a great month or that you'll be able to repeat the success.

How to: Save 50+ Hours on Lead Qualification
Lead Analytics

How to: Save 50+ Hours on Lead Qualification

You don't need to hire more people to listen to more calls. You just need to make calls qualify themselves.

How to: Diagnose Spam Issues in Under 5 Minutes
Lead Analytics

How to: Diagnose Spam Issues in Under 5 Minutes

"Wrong service" leads aren't eligible for an LSA credit. So it's up to you to filter them out before they...

The Power of Anecdotal Evidence in Reporting
Lead Analytics

The Power of Anecdotal Evidence in Reporting

When reports include real individual leads, clients stop talking about clicks and start talking about the real customers your marketing...

Your Client Reporting Looks Professional—Until a Client Asks About Lead Quality
Lead Analytics

Your Client Reporting Looks Professional—Until a Client Asks About Lead Quality

Your client's scrutiny shouldn't feel like a threat. It should be an opportunity to highlight your biggest wins.

Data Aggregators vs. Data Capturers: Why the Distinction Determines What You Can Prove
Lead Analytics

Data Aggregators vs. Data Capturers: Why the Distinction Determines What You Can Prove

Aggregators can only show you the layers they've been given. They can't tell you what's underneath.

How to: Stop LSA Waste and Save Hours of Labor
Lead Analytics

How to: Stop LSA Waste and Save Hours of Labor

LSA refunds are supposed to be easy money. In most cases, they're not—but with the right approach, they can be.

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