Don't Kill High-CPL Campaigns Without Checking Revenue
The "Show Your Work" Model for New Clinics
Vanity metrics are a luxury that established brands can afford and new clients can't. Here's how to provide proof of...
Car Dealership Advertising Ideas: Which Ones Actually Fill the Showroom (and How to Tell)
These car dealership advertising ideas and tracking best practices which works will show you how to get qualified prospects in...
How to: Mine Voice-of-Customer Data for Niche Keywords
Generic keywords are crowded, expensive, and full of unqualified traffic. The high-value jobs hide somewhere else.
How to: Train the Google Algorithm for 12x ROAS
Think 12x ROAS is unrealistic? Think again.
PPC Optimization: A Complete Guide to Targeting Revenue, Not Just Conversions
A campaign will target whatever number you feed it, so a good PPC optimization strategy has to optimize toward value,...
How to: Use Organic Data to Fix Paid Strategy
Trial and error is too expensive for PPC campaigns. Luckily, organic provides a low-cost shortcut to finding your best keywords.
Why Pausing a Campaign for Two Weeks Can Cost You Two Months of Performance
The pause might only last two weeks, but the recovery takes much longer.
A Slow Market and a Bad Campaign Look Identical. Here's How to Tell Them Apart.
In a slow market, lead quality holds steady or rises. In a failing campaign, lead quality degrades alongside volume.
Keyword Reports: How to See Which Keywords Actually Drive Revenue
Keyword reports tell you which keywords got clicks and which turns into conversions. They should also tell you which keywords...
Are Your Campaigns Optimized for the Wrong Part of the Funnel?
Are you targeting customers, or are you targeting people who fill out forms?
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