Featured Article

AI Uncertainty Is a Risk Agencies Can't Afford

Client pressure to “do something with AI” has never been higher. Yet only 19% of agencies have a clear investment plan and budget, and another...
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

How to: Use Agentic AI to Supercharge Your Lead Gen
Lead Analytics

How to: Use Agentic AI to Supercharge Your Lead Gen

What if you could hire someone whose whole job was to read every lead interaction and extract the intelligence that...

Agencies That Can't Prove Growth Leave a Fortune on the Table
Lead Analytics

Agencies That Can't Prove Growth Leave a Fortune on the Table

Agencies pour resources into chasing prospects. Meanwhile, existing clients—already paying, already trusting—sit there ready to spend more.

ROAS in a Rut? Try Optimizing Ad Spend by Product or Service
Lead Analytics

ROAS in a Rut? Try Optimizing Ad Spend by Product or Service

If you aren’t telling ad platforms which leads matter and which don’t, then they’ll treat them all the same.

Why Top PPC Experts Are Abandoning Lead Volume Metrics
Lead Analytics

Why Top PPC Experts Are Abandoning Lead Volume Metrics

High-volume campaigns look impressive. But in reality, they only drive expensive junk. They drain clients' budgets by sending bad leads...

Too Scared to Scale: Overcoming Growth Paralysis
Lead Analytics

Too Scared to Scale: Overcoming Growth Paralysis

You know you should be growing your successful campaigns, but without proof of ROI, you'll be stuck playing it safe...

95% of Small Businesses Say They Measure Ad ROI. Most Are Wrong.
Lead Analytics

95% of Small Businesses Say They Measure Ad ROI. Most Are Wrong.

95% of small businesses say they measure ad ROI, but only 57% are reaching their target audience—which means they're measuring...

Quote Value vs. Sales Value: Which Drives Better Google Ads Optimization?
Lead Analytics

Quote Value vs. Sales Value: Which Drives Better Google Ads Optimization?

On the surface, “sales value” sounds better—after all, that’s the real money in the bank. But in practice, quote value...

How To: Make Bad Leads Disappear
Lead Analytics

How To: Make Bad Leads Disappear

The problem isn't that you can't identify bad leads—it's that you identify them too late.

Drowning in Data Entry: the Manual Reporting Time Suck
Lead Analytics

Drowning in Data Entry: the Manual Reporting Time Suck

Manual reporting across multiple tools comes at a cost: wasted payroll, wasted time, and wasted opportunity.

Get the latest from WhatConverts

Monthly marketing advice, delivered straight to your inbox.

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Best Results Summer 2025 Badge
    G2 Best Relationship Summer 2025 Badge
    G2 Best Usability Summer 2025 Badge
    G2 Most Implementable Summer 2025 Badge
    G2 Momentum Leader Summer 2025 Badge