Featured Article

Find Your Site’s Closers: Mastering the Lead Page Report

See which pages truly convert with WhatConverts’ Metric by Lead Page report—compare leads, quote value and sales so you spend budget where ROI is highest.
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Multi-Touch Attribution: Models, Benefits & Best Practices
Lead Analytics

Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel...

How Engineered Media Proved ROI to Product Suppliers—Fueling a 2,864% Growth in Marketing Returns
Lead Analytics

How Engineered Media Proved ROI to Product Suppliers—Fueling a 2,864% Growth in Marketing Returns

Boost ROI 2,864% like Engineered Media—see how lead value tracking proves Google Ads impact and secures supplier budgets for e-commerce...

Attribution Modeling: A Human's Guide to Complex Data
Lead Analytics

Attribution Modeling: A Human's Guide to Complex Data

Confused by attribution modeling? Learn which model best fits your business needs and how to track true marketing ROI with...

Compounding Growth Engine Earns Agency 167% More Qualified PPC Leads
Lead Analytics

Compounding Growth Engine Earns Agency 167% More Qualified PPC Leads

Discover how Klatch drove 167% lead growth in 3 months using WhatConverts to create compounding campaign optimizations and real-time feedback...

AI Saves Agency 52 Hours/mo by Qualifying 700+ Leads Instantly
Lead Analytics

AI Saves Agency 52 Hours/mo by Qualifying 700+ Leads Instantly

See how BluePrint Ad Agency used AI-powered lead qualification to save 52+ hours monthly while unlocking key CRO insights. Boost...

Using Content Marketing Reporting to Prove ROI in 2025
Lead Analytics

Using Content Marketing Reporting to Prove ROI in 2025

Content marketing reporting should be tied to leads and revenue. Read our latest post to learn how to tie content...

PPC Marketing Spend Optimization: 7 Best Practices to Maximize ROI and Minimize Waste
Lead Analytics

PPC Marketing Spend Optimization: 7 Best Practices to Maximize ROI and Minimize Waste

Learn 7 expert-backed PPC marketing spend optimization strategies to maximize ROI, avoid budget pitfalls, and drive high-quality leads for your...

6 Digital Marketing Report Template Ideas to Win Clients Over
Lead Analytics

6 Digital Marketing Report Template Ideas to Win Clients Over

These six digital marketing report template ideas will help you transform your reporting to showcase real ROI and win your...

Organic Leads: How to Track and Optimize Your SEO ROI
Lead Analytics

Organic Leads: How to Track and Optimize Your SEO ROI

Discover proven strategies to generate high-quality organic leads through keyword research, testing, and tracking, and transform your organic search from...

Get the latest from WhatConverts

Monthly marketing advice, delivered straight to your inbox.

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Best Results Summer 2025 Badge
    G2 Best Relationship Summer 2025 Badge
    G2 Best Usability Summer 2025 Badge
    G2 Most Implementable Summer 2025 Badge
    G2 Momentum Leader Summer 2025 Badge