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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Speed Up Qualifying Inbound Leads with Topic Detection – Did You Know?
Lead Analytics
Speed Up Qualifying Inbound Leads with Topic Detection – Did You Know?

Discover how topic detection helps qualify inbound leads by analyzing conversations and intent. Boost lead quality and conversions with smarter...

How to Use Intent Detection for AI Call Analysis – Did You Know?
Lead Analytics
How to Use Intent Detection for AI Call Analysis – Did You Know?

Boost your lead qualification with AI-powered intent detection. Instantly analyze call intent, categorize leads, and streamline your marketing strategy.

CPM Calculation: What Is Cost Per Mille & Why Should Marketers Care?
Lead Analytics
CPM Calculation: What Is Cost Per Mille & Why Should Marketers Care?

Learn CPM calculation to optimize ad spend and improve ROI. This guide breaks down the formula and best practices to...

How to Qualify a Lead Over the Phone and Automate the Process
Lead Analytics
How to Qualify a Lead Over the Phone and Automate the Process

Learn how to qualify a lead over the phone with real-time and post-call strategies. Boost conversions, automate processes, and close...

Marketing ROI: How to Better Measure Marketing Success
Lead Analytics
Marketing ROI: How to Better Measure Marketing Success

Learn how to accurately measure marketing ROI to prove value, optimize campaigns, and secure bigger budgets. Go beyond vanity metrics...

How to Use AI Keyword Analysis to Supercharge Your Marketing – Did You Know?
Lead Analytics
How to Use AI Keyword Analysis to Supercharge Your Marketing – Did You Know?

Discover how AI keyword analysis optimizes PPC campaigns. Learn to identify high-performing keywords, reduce ad spend, and improve conversion rates.

Lead Analysis: Automated Lead Qualification Just Got Easier – Did You Know?
Lead Analytics
Lead Analysis: Automated Lead Qualification Just Got Easier – Did You Know?

Boost sales with automated lead qualification! Learn how AI-driven lead analysis helps filter, score, and convert high-value leads effortlessly.

How to Grow ROI with Better Ad Spend Monitoring
Lead Analytics
How to Grow ROI with Better Ad Spend Monitoring

Maximize ROI with effective ad spend monitoring. Learn to set KPIs, track conversions, and optimize budgets for better lead targeting...

How to Use Lead Grouping to Qualify Faster & Market Smarter – Did You Know?
Lead Analytics
How to Use Lead Grouping to Qualify Faster & Market Smarter – Did You Know?

Ensure your team focuses on the best prospects. Learn how to qualify leads, improve conversions, and boost marketing ROI with...

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