Why Your Worst Landing Page Is Getting the Most Budget
Monthly Summary Report Update
We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...
Why Top PPC Experts Are Abandoning Lead Volume Metrics
High-volume campaigns look impressive. But in reality, they only drive expensive junk. They drain clients' budgets by sending bad leads...
Too Scared to Scale: Overcoming Growth Paralysis
You know you should be growing your successful campaigns, but without proof of ROI, you'll be stuck playing it safe...
95% of Small Businesses Say They Measure Ad ROI. Most Are Wrong.
95% of small businesses say they measure ad ROI, but only 57% are reaching their target audience—which means they're measuring...
Quote Value vs. Sales Value: Which Drives Better Google Ads Optimization?
On the surface, “sales value” sounds better—after all, that’s the real money in the bank. But in practice, quote value...
How To: Make Bad Leads Disappear
The problem isn't that you can't identify bad leads—it's that you identify them too late.
Drowning in Data Entry: the Manual Reporting Time Suck
Manual reporting across multiple tools comes at a cost: wasted payroll, wasted time, and wasted opportunity.
The Analytics Overwhelm Issue: Solving Client Report Confusion
Your clients aren't reading your reports—not because they're being difficult, but because they're drowning in data they don't understand.
Why You Can't Tell Good Leads from Bad Ones
Some leads are worthless. Others are worth thousands. The problem? Your dashboard can't tell the difference.
Why Fragmented Dashboards Kill ROI: More Lead Types, More Problems
The more lead types you track, the more tools you need—and the harder it becomes to see the complete picture.
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.
