Optimize PPC ads based on phone call leads.

When analyzing and optimizing PPC campaigns, it is very beneficial to know which keywords resulted in a phone call and became a conversion. Using Dynamic Number Insertion (DNI), WhatConverts is able to show you what keyword was used for a visitor to see your ad, click and then call.

Keyword Detail

Having Keyword Level Call Tracking gives marketers insights into the traffic being generated through PPC efforts and to optimize for a better ROI.

For more information about keyword tracking in WhatConverts, see our article Keyword Tracking for Google AdWords.

Your phone calls, form submissions, web chats and ecommerce transactions are all in one place. You get that information directly in your WhatConverts dashboard. See what marketing brought leads to you and dive into additional lead data such as lead page, landing page, form details, call details, chat transcripts and call recordings.

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to reach out?
  • Are the leads coming into my business leading to sales?
  • When a customer fills out a form or calls, is that a “good” lead?

Get the tools you need to see what marketing converts, whether people call, chat or fill out a form. WhatConverts can track every touch-point back to the marketing responsible, giving you the complete marketing picture.

Don’t miss a beat with your lead tracking. Get WhatConverts today with a 14 Day Free Trial and start knowing what marketing works.

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How Companies use WhatConverts
Education
Use Case Education

Find out where your new students come from.

Plastic Surgeons
Use Case Plastic Surgeons

See which marketing channels drive new patients.

Dental
Use Case Dental

Track every new patient back to the marketing source.

Doctors and Medical
Use Case Doctors and Medical

Easily separate calls from new patients vs. existing patients.

Recommended Help Topics
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Last update on May 4, 2020

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Help Document Call Tracking

Last update on May 1, 2020

Lead Tracking
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