When analyzing and optimizing PPC campaigns, it is very beneficial to know which keywords resulted in a phone call and became a conversion. Using Dynamic Number Insertion (DNI), WhatConverts is able to show you what keyword was used for a visitor to see your ad, click and then call.
Having Keyword Level Call Tracking gives marketers insights into the traffic being generated through PPC efforts and to optimize for a better ROI.
For more information about keyword tracking in WhatConverts, see our article Keyword Tracking for Google AdWords.
With WhatConverts your phone calls, form submissions, web chats and ecommerce transactions can all be seen in one place. You get that information directly in your WhatConverts dashboard so you can view and know what marketing brought them to you and lead data such as marketing data, lead page, landing page, form details, call details, chat transcripts and call recordings.
WhatConverts answers your conversion questions including:
- What marketing inspired a customer to reach out?
- Are the leads coming into my business leading to sales?
- When a customer fills out a form or calls, is that a “good” lead?
With WhatConverts, you have the tools to see what marketing converts, whether they call, chat or fill out a form; we can track those touchpoints back to the marketing responsible, giving you the complete marketing picture.
Don’t miss a beat with your lead tracking. Sign up with WhatConverts today for a 14 Day Free Trial and know What Marketing Converts.