See On-Demand Demo

If you run an online business, chances are you've had one of those days where you sit back and wonder where your customers come from. You know you're getting traffic, but if you're not measuring the source of that traffic and which keywords they used to get there, then you're flying blind. That's why keyword level call tracking has become such a crucial aspect of online marketing over the past few years; let us explain why it matters to your business and how we can help you with your digital marketing goals.

What is Keyword Level Call Tracking?

Keyword level call tracking is tracking software that provides detailed insight into call traffic. This technology allows you to see how many visitors came from search terms and can even track phone calls that resulted in conversions. Because performance reporting is critical to your marketing and sales efforts, keyword level call tracking should be at your fingertips.

Why Keyword Level Tracking is Important

Tracking campaign performance is crucial for effective advertising and marketing, but there are things that Google Ads tracking can't provide. Tracking search keywords is vital to offline conversion tracking and allows you to see which keywords lead customers to call your business. Tracking phone calls at an individual keyword level lets you see which keywords generate the phone calls that become sales.

So, if someone searches for keyword tracking software on Google, you know the keywords used when they called your business. Call recordings let us gauge how customers interact with marketing campaigns and give us insights we can use to optimize campaign performance. Tracking phone calls at a keyword level allows you to measure ROI by tracking what keywords turn into sales calls. Stop wasting your marketing budget and track your call activity as a vital business metric.

Optimize PPC ads based on phone call leads.

When analyzing and optimizing PPC campaigns, it is very beneficial to know which keywords resulted in a phone call and became a conversion. Using Dynamic Number Insertion (DNI), WhatConverts is able to show you what keyword was used for a visitor to see your ad, click and then call.

Google CPC with Test Keyword

Having Keyword Level Call Tracking gives marketers insights into the traffic being generated through PPC efforts and to optimize for a better ROI.

For more information about keyword tracking in WhatConverts, see our article Keyword Tracking for Google AdWords.

Your phone calls, form submissions, web chats and ecommerce transactions are all in one place. You get that information directly in your WhatConverts dashboard. See what marketing brought leads to you and dive into additional lead data such as lead page, landing page, form details, call details, chat transcripts and call recordings.

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to reach out?
  • Are the leads coming into my business leading to sales?
  • When a customer fills out a form or calls, is that a “good” lead?

Get the tools you need to see what marketing converts, whether people call, chat or fill out a form. WhatConverts can track every touch-point back to the marketing responsible, giving you the complete marketing picture.

Don't miss a beat with your lead tracking. Get WhatConverts today with a 14 Day Free Trial and start knowing what marketing works.

Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

See On-Demand Demo
How Companies use WhatConverts
Finance and Insurance
Use Case Finance and Insurance

Which marketing channels are driving new clients? Find out.

Health and Wellness
Use Case Health and Wellness

Create reports that show new patients vs. existing patients.

Education
Use Case Education

Find out where your new students come from.

Lawyers and Attorneys
Use Case Lawyers and Attorneys

Learn which marketing delivers the most valuable clients.

Recommended Help Topics
Help Document Call Tracking

Last update on July 26, 2022

Lead Tracking
Help Document Setting up a Simple Menu Call Flow

Last update on August 15, 2022

Communication
Help Document How Does Dynamic Number Insertion (DNI) Work?

Last update on August 15, 2022

FAQ
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Suggested Blog Articles
    Why WhatConverts? Clarity Trumps Persuasion
    Marketing Why WhatConverts? Clarity Trumps Persuasion

    Last update on Feb 13, 2015

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Users Love Us Badge
    G2 High Performer Badge
    G2 High Performer Small Business Badge
    G2 Momentum Leader Badge
    G2 High Performer Europe Badge