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Call Tracking for Google My Business

You can set up call tracking for Google My Business or a Google Maps listing quickly and easily with WhatConverts. Using this document will help you maintain NAP (Name, Address, Phone) consistency for your listing.

Set up a Google My Business Call Tracking Number in WhatConverts

1Go to your WhatConverts dashboard. Under Profile, select “Tracking” and click “Phone Calls” then “Phone Numbers“.
2Click “Add Phone Number“. Select between Local and Toll Free and click “Buy Number“. In the prompt, name your phone number Google My Business, enter your Destination Number, choose your call options and select “No” for Dynamic Phone Number Insertion.

Set up Google My Business Number

Click “Update“.

Add your Call Tracking Number to Google My Business

1Log into Google My Business. Click “Info” on the left menu. Locate your business’ Contact Number and click the Pencil Icon to edit the number.

2Click “Add phone number“. Make your Current business phone number your Additional Phone number and change your Primary Phone to the call tracking number set up in WhatConverts.

Google My Business Call Tracking Number

Click “Apply“.

Use UTM Parameters to Identify Calls from Google My Business

When a user clicks through to your website from Google My Business, normally a click would be considered as source: Google medium: Organic. You can, however, update your URL in your Google My Business listing to capture a campaign name that will be reported in WhatConverts to identify that the call came from Google My Business.

1Log into Google My Business. Click “Info” on the left menu. Locate your business’ Website URL and click the Pencil Icon to edit the URL.

2At the end of your URL, type the following: ?utm_campaign=GoogleMyBusiness. Click “Apply“.

URL for GMB

Now when a lead comes from Google My Business, you will see the source and medium still reported as Google Organic, but it will have the Campaign name GoogleMyBusiness.