Get a 1:1 Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Lead Tracking Integration CallRail

    Last update on July 22, 2022

    CallRail
    Lead Tracking Integration Smith.ai

    Last update on July 22, 2022

    Smith.ai
    Help Center Integrations

    Call Tracking for Google My Business


    Set up a Google My Business Call Tracking Number in WhatConverts

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Phone Number". Select "Advanced Setup". Choose "Offline" and click "Next Step". Move the slider to "1". Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Review the number and click "Next Step".

    Choose a single static number for tracking

    3Enter the Destination Number that you are forwarding your calls to and give your phone number a name such as "Google My Business". Click "Next Step".
    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you're looking for:

    • Call Recording
    • Call Greetings (a message that is played to the caller)
    • Call Whisper (a message that is played to the call recipient)
    • Tracking Text Messages
    • Call Transcription
    • PCI Redaction

    Once you are satisfied with the settings you've chosen, click "Finish".

    Add your Call Tracking Number to Google My Business

    1Log into Google My Business. Click "Info" on the left menu. Locate your business' Contact Number and click the Pencil Icon to edit the number.

    2Click "Add phone number". Make your Current business phone number your Additional Phone number and change your Primary Phone to the call tracking number set up in WhatConverts.

    Google My Business Call Tracking Number

    Click "Apply".

      Note: Using this method will help you maintain NAP (Name, Address, Phone) consistency for your listing.

    Use UTM Parameters to Identify Calls from Google My Business

    When a user clicks through to your website from Google My Business, normally a click would be considered as source: Google medium: Organic. You can, however, update your URL in your Google My Business listing to capture a campaign name that will be reported in WhatConverts to identify that the call came from Google My Business.

    1Log into Google My Business. Click "Info" on the left menu. Locate your business' Website URL and click the Pencil Icon to edit the URL.

    2At the end of your URL, type the following: ?utm_campaign=GoogleMyBusiness. Click "Apply".

    URL for GMB

    Now when a lead comes from Google My Business, you will see the source and medium still reported as Google Organic, but it will have the Campaign name GoogleMyBusiness.

    You can set up call tracking for Google My Business or a Google Maps listing quickly and easily with WhatConverts. Using this document will help you maintain NAP (Name, Address, Phone) consistency for your listing.

    Set up a Google My Business Call Tracking Number in WhatConverts

    1Go to your WhatConverts dashboard. Under Profile, select "Tracking" and click "Phone Calls" then "Phone Numbers".
    2Click "Add Phone Number". Select between Local and Toll Free and click "Buy Number". In the prompt, name your phone number Google My Business, enter your Destination Number, choose your call options and select "No" for Dynamic Phone Number Insertion.

    Set up Google My Business Number

    Click "Update".

    Add your Call Tracking Number to Google My Business

    1Log into Google My Business. Click "Info" on the left menu. Locate your business' Contact Number and click the Pencil Icon to edit the number.

    2Click "Add phone number". Make your Current business phone number your Additional Phone number and change your Primary Phone to the call tracking number set up in WhatConverts.

    Google My Business Call Tracking Number

    Click "Apply".

    Use UTM Parameters to Identify Calls from Google My Business

    When a user clicks through to your website from Google My Business, normally a click would be considered as source: Google medium: Organic. You can, however, update your URL in your Google My Business listing to capture a campaign name that will be reported in WhatConverts to identify that the call came from Google My Business.

    1Log into Google My Business. Click "Info" on the left menu. Locate your business' Website URL and click the Pencil Icon to edit the URL.

    2At the end of your URL, type the following: ?utm_campaign=GoogleMyBusiness. Click "Apply".

    URL for GMB

    Now when a lead comes from Google My Business, you will see the source and medium still reported as Google Organic, but it will have the Campaign name GoogleMyBusiness.

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Get a 1:1 Demo
    Whatconverts Features for your Business
    Call Transcription
    Lead Tracking Call Transcription Software

    Read details from your calls without the need to listen to the entire call recording.

    Call Flows - Simultaneous Dialing
    Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

    Route calls to multiple destination numbers at once using multi-ring functionality.

    Call Flows - Scheduled Hours and Holiday Routing
    Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

    Reroute calls that occur outside your active business times.

    Call Flows - Geographic Call Routing
    Lead Tracking Call Flows - Geographic Call Routing

    All incoming calls will be directed to the business location closest to the caller.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Lead Tracking Integration CallRail

      Last update on July 22, 2022

      CallRail
      Lead Tracking Integration Smith.ai

      Last update on July 22, 2022

      Smith.ai
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge