Set Up Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) allows local businesses to manage their presence across Google Search and Maps. By adding a WhatConverts tracking number to your Business Profile, you can track which calls and website visits originate from your listing.

Before You Begin

Before setting up Google Business Profile tracking, ensure you have:

• A verified Google Business Profile
• A WhatConverts account
• Your country qualifies for Google Business Profile (check eligible countries)

How It Works

When you add a WhatConverts tracking number to your Google Business Profile, calls from Search, Maps, and your listing are routed through the tracking number. This allows you to see which calls came from your Business Profile versus other marketing sources, and track the quality of those leads.

Set Up Google Business Profile Tracking

To track calls from Google Business Profile, follow the complete setup guide:

Add a Phone Number to Track Google Business Profile Calls

This guide walks you through:

• Creating a tracking number in WhatConverts for Google Business Profile/Google My Business
• Configuring the number with proper attribution

Add the Number to Google Business Profile

Once the tracking number for GBP is created:

1. Log in to Google Business Profile.
2. Click "Info" on the left menu.
3. Locate your business's Contact Number and click the Pencil Icon to edit the number.
4. Click "Add phone number".



5. Make your Current business phone number your Additional Phone number and change your Primary Phone to the call tracking number set up in WhatConverts.
6. Click "Apply".

Track Website Visits from Your Business Profile

When a user clicks through to your website from Google Business Profile, normally a click would be considered source: Google, medium: Organic. You can, however, update your URL in your Google Business Profile listing to capture a campaign name that will be reported in WhatConverts to identify that the traffic came from Google Business Profile.

Update Your Website URL

To update your website URL:

1. Log into Google Business Profile.
2. Click "Info" on the left menu.
3. Locate your business's Website URL and click the Pencil Icon to edit the URL.
4. Add UTM parameters to your URL:
   https://www.yourwebsite.com?utm_source=google&utm_medium=organic&utm_campaign=GoogleMyBusiness
5. Click "Apply".

Now when a lead comes from Google Business Profile to your website, you will see in WhatConverts:

• Source: google
• Medium: organic
• Campaign: GoogleMyBusiness

This attribution helps you separate Google Business Profile traffic from other organic Google traffic.

Use Call Flows to Separate Lead Types

If your business receives both new customer calls and existing customer support calls through your Business Profile, use Call Flows (IVR menus) to separate them:

Example for a Dentist:

• Press '1' for new patients
• Press '2' for existing patients

Example for a Car Dealership:

• Press '1' for sales
• Press '2' for service

This ensures you're only counting actual new leads in your reporting and not support calls.

Understand Business Profile Attribution

With tracking configured, you can see:

• Total calls from your Google Business Profile
• Call recordings and transcriptions
• Caller location and contact information
• Which calls converted into customers
• ROI from your Business Profile optimization efforts

Maintain NAP Consistency

NAP refers to Name, Address, Phone Number. Google gives better rankings to companies that keep their NAP information consistent across the internet. By adding your tracking number as the primary phone and keeping your business number as secondary, you maintain consistency while enabling call tracking.

Troubleshooting

If calls or website clicks aren't being tracked:

• Verify the tracking number is correctly added to your Google Business Profile as the primary phone
• Confirm your Business Profile is verified and published
• Check that the tracking number forwards correctly to your destination number
• Verify UTM parameters are correctly formatted in your website URL
• Test by calling the number directly from your Business Profile listing

Related Topics

• What is the Google Ads Integration?
• Understand the Google Ads Integration
• Connect WhatConverts to Google Ads
• Pass Keyword Data from Google Ads into WhatConverts
• Simulate Google Ads Click to Test Tracking Numbers